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Motley Fool Money

Don’t Call It a Comeback

10 Dec 2025

21 min duration
3873 words
4 speakers
10 Dec 2025
Description

Some of the most well-known companies in the world have dropped in 2025, so can they make a comeback? We dig into the fortunes of Chipotle, Target and Crocs. Travis Hoium, Jon Quast, and Rachel Warren discuss: - Chipotle’s drop and falling same-store sales - Target’s lost identity - Crocs’ value Companies discussed: Chipotle (CMG), Target (TGT), Crocs (CROX). Host: Travis Hoium Guests: Jon Quast, Rachel Warren Engineer: Dan Boyd Disclosure: Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, “TMF”) do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. We’re committed to transparency: All personal opinions in advertisements from Fools are their own. The product advertised in this episode was loaned to TMF and was returned after a test period or the product advertised in this episode was purchased by TMF. Advertiser has paid for the sponsorship of this episode. Learn more about your ad choices. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Audio
Transcription

Chapter 1: What companies are discussed in this episode?

5.262 - 32.849 Travis Hoium

Some of the best known stocks of the last decade have fallen in 2025. Can they make a comeback? Motley Fool Money starts now. Welcome to Motley Fool Money. I'm Travis Hoem, joined today by John Quast and Rachel Warren. Today, we want to talk about comebacks and potential comebacks to some really well-known companies, Chipotle, Target, Crocs.

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33.049 - 56.132 Travis Hoium

Those are the three that are going to be on the tip of our tongue today. But there's a number of companies that fall into this category. Chipotle stock, John, has fallen 51% from its high in 2024. Same-store sales have gone negative. This is one of those companies that seemed indestructible since the whole E. coli thing early in the 2010s. things have really turned over the past year.

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56.192 - 75.685 Travis Hoium

So has something changed? And I also want to note that the valuation is something that we should talk about because this is a company that is very well known, always been very highly valued, but it still trades for 30 times earnings. So is this the kind of stock that you're looking at? Hey, you know what? Maybe this is a stock to come back in 2026, or is it still a little too uncertain?

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76.778 - 101.347 Jon Quast

It's a good question, Travis. Let's just start by saying that over the long-term, stock price is correlated with profits. Chipotle's profits are somewhat OK right now, but investors clearly believe that they're headed lower. in coming years. That's why this stock has fallen as much as it has. I think there's some credence to the fear that Chipotle's profits could fall.

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102.269 - 122.343 Jon Quast

There's a little trend emerging. If you look over the last three quarters, Chipotle has opened about 200 new locations. Average unit volumes have dropped about 3% over that time. That's actually pretty rare for Chipotle. Those average unit volumes, the sales per location per year, have gone up consistently over the last 20 years, let's say.

123.164 - 144.737 Jon Quast

Lower sales volume at a location is going to lead to lower profit margins. That's just how it works. Accordingly, the restaurant-level operating margin has fallen over the past year. Not a ton, it's still good, but it has dropped. You start looking at a company like Chipotle that has already scaled so much, almost 4,000 locations right now, it thinks that it can add 3,000 more.

144.837 - 159.469 Jon Quast

But are those next 3,000 locations going to be as high of sale volume, as high quality as the last 4,000? That's really the question. If it's adding a lot of underperforming new stores, then it does drag down the profits.

160.09 - 164.216 Travis Hoium

John, you follow a lot of the restaurant space, at least a number of companies.

Chapter 2: Why has Chipotle's stock fallen significantly in 2025?

164.576 - 184.223 Travis Hoium

Some of what we're seeing at Chipotle is kind of across the board, so it's not Chipotle specific. How does that play into your calculus? Just, you know what, maybe people are eating out less. Maybe fast casual is getting more saturated overall. Is that something that will just kind of go, you know what, maybe I'm interested but not over a certain price?

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184.343 - 187.988 Travis Hoium

Or how does that play into how you're thinking about the potential comeback of Chipotle?

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188.947 - 206.415 Jon Quast

I think it's a little bit dismissive to say that people aren't eating out as much. There's definitely some shifts happening in the market. We're seeing some of those more family-oriented casual dining chains doing a little bit better than they have in times past. It seems like there's some shifts happening.

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206.395 - 224.456 Jon Quast

I will say with Chipotle, one of the interesting things is, it's in a very strong financial position. That makes it very hard to count it out. It's still earned $1.5 billion in net income over the past year. It has $1.8 billion in cash and investments, no debt other than its lease liability.

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224.877 - 236.25 Jon Quast

It's still in a great position that it can pivot the business as it needs to, and it can still give cash back to shareholders. I'd be very hesitant to say Chipotle's best days are over.

237.057 - 256.317 Travis Hoium

Rachel, there are things that restaurants can do to goose those same-store sales. John brought up the number of restaurants that they're opening. Always seems to be a push and a pull. If you're having negative same-store sales, do you want to open another 200 stores? Because could you just be cannibalizing yourself? But they're also talking about innovation in the menu.

256.377 - 268.498 Travis Hoium

They've done a little bit of that recently. I've tried some of their new menu items. They've been hit or miss. But what are the catalysts that you're looking at potentially for a company like Chipotle if there is a comeback?

269.558 - 286.239 Rachel Warren

Yeah, I do think that there's a comeback here, so as not to bury the lead. I think a lot of this, what we're seeing with Chipotle, and I will note, also across the quick service restaurant space, a lot of it is a function of some of the dynamics we're seeing in the macro environment. And you're right, you know, Chipotle, they're heavily investing in menu innovation.

286.299 - 302.001 Rachel Warren

They've found success with a lot of the limited time offerings that they've introduced. And they've said, you know, guests who purchase those limited time offerings tend to return more frequently. But I think it's important to take a little bit more of a holistic look at what's going on with Chipotle specifically.

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