When kids = content: Inside the world of family influencers

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Recorded15 Apr 2026

Publisheromnycontent.com ↗

Handlerec:17871979

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It started as a bunch of mummy bloggers on the internet trading tips on everything from breastfeeding to toddler tantrums. Now the world of child and family influencers has become a billion-dollar business where kids equal content and absolutely nothing is off limits. Today, Fortesa Latifi, author of the new book “Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online” offers a rare look inside the belly of the beast from some of the kids who have come out the other side. If you enjoy 7am, the best way you can support us is by making a contribution at 7ampodcast.com.au/support. Socials: Stay in touch with us on Instagram Guest: Author and journalist, Fortesa Latifi Photo: MOODBOARDSee omnystudio.com/listener for privacy information.

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