La psicología de la venta, ¿Por qué compramos un producto? ¿Existen técnicas para modificar la conducta de los consumidores? ¿Es importante la publicidad a la hora de realizar una venta? Son algunas de las preguntas que nos hemos hecho durante el capítulo que tenéis delante y a nuestra manera, vamos a intentar resolverlas. Un saludo, desde aquí, bajo la sombra del olivo.
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