In episode 165, I speak with Tim Soar, a designer, runner and the founder at SOAR running which was established in 2013. We cover a number of topics including: How the identity of SOAR running has developed from 2013 to 2023; The culture of the brand and the development of the Proto lab products; Product development, the challenges that consumers aren’t necessarily aware of; Where does he think running culture is moving towards; Plus much more. You can follow Tim on Instagram @tim_soar_london Thank you to Soar Running (www.soarrunning.com) who supported this episode and series. Thank you to my patreons who support the show. If you value the content you can become a patreon by clicking the following link. www.patreon.com/ARunnersLife Photo credit - from SOAR Running.
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