Today with Jude Charles: My guest today has interviewed over one hundred homeowners after they hired an interior designer, and he asks every single one of them the same two questions. Why did you choose this designer? And what would your life look like if you hadn't? Jude Charles is back on A Well-Designed Business for his fifth appearance, and this time we get into what he has learned after three years fully immersed in the interior design industry. He has produced more than twenty docuseries for interior designers, architects, and builders, and today he shares what homeowners actually say when the cameras are rolling and their designer isn't in the room. Spoiler, it is almost never about the portfolio. We talk about the two questions Jude asks every homeowner, the right client filter he uses in his own business, and why the most expensive investment most of your clients will ever make deserves more than a pretty picture. If you have ever wondered what is really winning you the project, this episode will change how you think about your own marketing. More About Jude Charles: For over 20 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage. Connect with Jude Charles: Website Instagram What’s new with LuAnn Nigara: Boardroom for Creatives Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: Episode 516: Power Talk Friday: Jude Charles: Video Storytelling for Your Brand Episode 626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design Episode 718: Power Talk Friday: Jude Charles: The Power of Dramatic Demonstration in Your Business Videos Episode 724: Power Talk Friday: Jude Charles: Using Video to Close More Interior Design Deals Episode 1000: 1000th Episode! LuAnn Nigara is Interviewed by Jude Charles! Episode 542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process Episode 560: Brad Leavitt, AFT Construction: The Design Book Episode 580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders Episode 615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process Episode 649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective Episode 878: Throwback Tuesday: Brad Leavitt: A Builder’s Perspective on the Design Build Process Episode 1130: Jen Davidson: Running an Interior Design Business, or Just Working at One You Happen to Own? Episode 1059: Rachel Usher: Creating Community and Strength in the Interior Design Industry Episode 1179: The Business of Interiors Community Summit: The Room That Changes Your Business RSVP to the 10th Birthday Party Watch LuAnn's docuseries produced by Jude Charles Design Masters Studio Designer Mydoma Studio Sunbrella

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