Show notes
Today we have the second show in our Facebook Coaching series. If you missed the first show, it was episode #215, where LuAnn spoke with Kate O'Hara, the Marketing and Business Development Director at Martha O'Hara Interiors. There she spoke about how to build your following on your Facebook Business Page. Martha O'Hara Interiors has over two hundred thousand followers, so she really has some pretty good advice for you there, so be sure to go and check that show out.
Today's show is with Sherri-Lee Woycik, a Facebook Marketing and Ads expert and she's also the founder of Social Media Minder. She really loves helping heart centered entrepreneurs get more customers and clients from Facebook. She provides Social Media Services to business owners through a range of services, which include boot camps, one on one, group and self-study training and she also offers 'done for you' strategies and implementation. Sherri-Lee is an authorized local expert for constant contact and she uses this Facebook platform herself and she encourages her clients to use it too because this really is a platform for growing your email list. One of her strategies for Facebook is helping you to grow your email list. Sherri-Lee explains that Facebook does walk you through the basics of the foundational setup, however, they don't tell you exactly why you're doing what you need to be doing, so she will be covering some of that with you, today. Listen in now, to find out what you really need to know, about how to set up your Business Facebook Page, as a foundation for your business.
Show highlights:
Sherri-Lee explains how to set up a Facebook Page for a business. If you have already done yours, Sherri-Lee recommends that you check it every six months, to ensure that your information is both current and relevant, as things do change.
Setting a custom domain name, or a custom URL. Remember though, that once you've set it you can't change it.
When you should consider setting your domain name as your personal name, rather than your business name and vice versa.
Thinking towards the future, about how you're going to build your best relationships and connections with people. If you're a smaller business and you want to build your business relationships, you can use Facebook to help you to deepen those connections.
How to best deal with your profile image. Ask yourself if people are going to feel more connected to your business if they can see your face in the profile picture, as opposed to a logo, or if they can see your name, as opposed to a company name. If you're a smaller business, people are going to want to see your face, as it personalizes your business.
The cover image is a great opportunity to share what you do and who you serve, with your prospective audience. An emotionally responsive image for your audience can work really well here- before and after images could work well for Designers.
Sherri-Lee suggests using tools like Picmonkey or Canva to help you to size your photos for your profile and cover images.
How to add information via the comments of your cover image.
You want to make sure that you fill out the sections on your page, like the 'about' section and then check them every six months.
What to post that will work best for you. If you used your Facebook Page in the same way that you use your profile, your engagement would change.
Stop being so professional that you only market on your page. Be personal and post a variety of content and share some of your personality. People want to know who you are and what you stand for.
Post more often than you think you should- like three to five times a day.
Facebook grades your likes, comments, and shares. Sharing has the highest score and so gets the most reach.
To know the best time to post on your Facebook page- Within the settings tab, on your Facebook page, you can click on posts and see a graph, which represents the time of day that people who like your posts, are on Facebook.
Use your posts to get to know what people want from you, on your page.
Get people to answer questions on your page, to get them to remember you.
A Gift For You: If you want to learn more about how to use your Facebook Page for business, Sherri-Lee has a free five-day program, Facebook For Business Made Easy Program, which is available at www.socialmediaminder.com/fbmadeeasy
Links:
Sherri's Website: http://www.socialmediaminder.com
Sherri's Twitter: https://twitter.com/socialmediamndr
Sherri's Facebook: https://www.facebook.com/SocialMediaMinder/