The Art and Science of Podcasting

It’s both easier and harder than ever to build a successful podcast. In this episode, we chat with Sriram and Aarthi from the Good Time Show, who ventured into the world of audio peak pandemic and have since interviewed the likes of Elon Musk, Calvin Harris, and Naomi Osaka.We get their perspective on how to succeed in this competitive landscape, differentiation and the sliding scale of entertainment and information, the difference between an audience and a community, podcast analytics and how they’re changing, and even what Sriram has learned from his frontrow experience at Twitter recently.Topics Covered:00:00 - Intro02:20 - Podcast trivia06:07 - Starting a podcast08:45 - Differentiating13:10 - Information vs entertainment18:08 - Getting off the talk track20:40 - Growth and metrics22:31 - Authenticity27:10 - Secret sauce of podcasting28:10 - Advice for new podcasters29:58 - In-person events32:06 - Tech as a force for good34:50 - The next wave of social37:23 - Creator middle class41:16 - Podcast infrastructure42:55 - ChatGPT45:10 - Swapping lives with a celebrity52:26 - Your personal monopoly Resources:Find Sriram on Twitter: https://twitter.com/sriramkFind Aarthi on Twitter: https://twitter.com/aarthirFind Aarthi and Sriram on Youtube: https://www.youtube.com/@AarthiAndSriramCheck out the Good Time Show: https://www.aarthiandsriram.com/ Stay Updated: Find us on Twitter: https://twitter.com/a16zFind us on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://twitter.com/stephsmithioPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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