Please visithttps://thebookvoice.com/podcasts/1/audiobook/778513to listen full audiobooks. Title: Mine Your Language: Influence, Engage, Predict Author: Abhishek Borah Narrator: Rayan Madan Format: Unabridged Audiobook Length: 13 hours 27 minutes Release date: May 28, 2024 Genres: Career Development Publisher's Summary: Today, firms have many language-based decisions to make-- from the brand name to the language of their annual reports to what they should or shouldn't say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits.In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ' we' and ' you' can affect a firm's bottom line, how to spot a fake review online and much more.So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related