$10M Sauna E-Commerce Business Breakdown

This week, the Acquanon crew dives into a $10M revenue sauna and cold plunge e-commerce business — but is the heat already fading on this high-ticket trend?Sponsors:💸 This episode is sponsored by Capital Pad — the go-to marketplace for connecting acquisition entrepreneurs with investors. Whether you're buying a business or want to back someone who is, Capital Pad streamlines the entire process. Check them out at https://www.capitalpad.com🧠 Powered by Acquisition Lab — founded by Harvard MBA Walker Deibel, the Lab helps aspiring business buyers navigate search, diligence, and acquisition with expert support and community. Head to https://www.acquisitionlab.comIn this episode, Michael, Heather, and Bill analyze a dropshipping business doing $10M in revenue with $1M in EBITDA, focused on premium home saunas and cold plunges. With growing consumer interest in wellness and longevity, the panel debates whether this high-ticket e-commerce model has staying power or if it's already on the downslope of a health fad. They also explore dropshipping risk, marketing moats, and the nuances of buyer psychology when purchases top $5,000. Plus, the team reflects on tariffs, moats, and even Peloton culture in a classic Acquanon blend of laughs and insight.Key Highlights:A breakdown of a $10M sauna/cold plunge e-commerce brand asking 5x EBITDAChallenges and risks of dropshipping large, high-ticket itemsWhether this wellness niche is a lasting trend or already peakedInsights on customer acquisition for $5K+ productsCould AI play a role in considered purchases?Why SBA lenders might think twice about funding this dealRomanticizing capitalism, one sauna sale at a timeSubscribe to weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking here Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations. For inquiries or suggestions, email us at [email protected]

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