$19M for a Custom Art Biz – Smart Move or Overpay?

In this episode the hosts dissect a $19 million “painting‑on‑demand” e‑commerce business making ~$15 million in sales and ~$3.67 million in earnings, and debate whether the price tag is justified given a crowded market and uncertain moat.Business Listing – https://mailchi.mp/websiteclosers/new-deal-alert-online-art-gallery-ecommerce-brand-handmade-paintings-collection-strong-repeat-order-rate-3600-48-star-reviews2?e=42dc999128Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.💰 Sponsored by:Capital Pad – A platform connecting accredited investors with vetted small business acquisition deals. Discover exclusive opportunities at https://capitalpad.comTonnesen Accounting Services - Tonnesen provides full quality of earnings reports trusted by buyers, lenders, and brokers on over $500 million in deals each year. Fast, detailed, and affordable. Visit tonnesenaccountingservices.com or connect with Josh Tonnesen on LinkedIn for a free consult.The business under review is a niche e‑commerce company in the custom hand‑painted art space: a made‑to‑order model with no inventory, ~$15 million in revenue (~$14.963 million) and ~$3.67 million earnings, asking price ~$19 million. The owners claim high average order value (~$1,500), ~20% repeat customer rate, ~30% net margins, and growth since 2020.Key Highlights:- Asking Price: ~$19 million for revenue ~$14.96 million and earnings ~$3.67 million.- Business Model: custom hand‑painted art on demand, average order value ~$1,500, ~20% repeat customers, claimed ~30% net margin.- Operational Setup: no inventory, contractor‑based production, D2C Shopify site, paid media + email automation driving growth.- Risks: Extremely crowded market (many “print on demand” or custom art providers), potential rising customer acquisition cost, young business with limited track record.- Strategic Questions: Does it have a compelling moat (exclusive artist network, unique IP, proprietary customer funnel)? Could a larger buyer replicate or disrupt the model? What happens if ad costs or competitor entry escalate?Subscribe to weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking here Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations. For inquiries or suggestions, email us at [email protected]

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