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AdExchanger

Spilling The Rosé In Cannes, With TikTok's Monetization Chief

24 Jun 2025

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Despite ongoing uncertainty over TikTok's fate in the US – the potential ban just got extended for the third time – advertisers aren't concerned, according to TikTok's David Kaufman. On this episode, recorded live from Cannes, Kaufman, who oversees product development, marketing and operations for TikTok's ad platform, says it's pretty much been business as usual for buyers.

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