AdExchanger
Episodes
Sizing Up Success Metrics, With The CMO Of True Religion
21 Jan 2026
Contributed by Lukas
True Religion CMO Kristen D'Arcy approaches marketing measurement the way you'd shop for jeans – by looking for the right fit. She's moved past las...
Turning Snark Into Strategy, With The Onion
13 Jan 2026
Contributed by Lukas
No brand safety? No problem. The Onion's CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries a...
Channel Surfing The Future, With NBCU
06 Jan 2026
Contributed by Lukas
NBCU's early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled ...
The Brand Safety Balancing Act
30 Dec 2025
Contributed by Lukas
As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, expla...
Breaking The Snap Stereotypes
22 Dec 2025
Contributed by Lukas
Think you know Snapchat's audience? Think again, says Ajit Mohan, Snap's chief business officer. Mohan gets real and busts myths, including the idea t...
AI That's Generative, Not Generic
16 Dec 2025
Contributed by Lukas
Jay Richman, Amazon's VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or too samey...
Why The Economist Is An AI Outlier
09 Dec 2025
Contributed by Lukas
The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication's EVP of marketing. It's steering clear of li...
From Hype To Hyperscale In AI
02 Dec 2025
Contributed by Lukas
AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at tru...
Making Your Brand Matter To The Models
25 Nov 2025
Contributed by Lukas
You can't buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to influence how – and if –...
It's Game Over For Outdated Gamer Stereotypes
18 Nov 2025
Contributed by Lukas
There are billions of mobile gamers in this world – mostly adult women with serious spending power – but advertisers are still lagging. It's time ...
Retail's AI Moment Is (Almost) Here
11 Nov 2025
Contributed by Lukas
Jeff Cohen, Skai's new chief business development officer, unpacks why the smartest retailers and brands are already connecting the data dots and reth...
The Legal Analyst In Google's Corner
04 Nov 2025
Contributed by Lukas
Vidushi Dyall went from tracking cybercriminals at the Manhattan DA's office to dissecting online ad empires. In this episode, she breaks down the DOJ...
Why Medium Said No To Easy Ad Money
28 Oct 2025
Contributed by Lukas
Tony Stubblebine became CEO of Medium in 2022 and turned the struggling, loss-making platform profitable by cutting costs, improving content quality a...
Why CFOs Overlook Marketing's True Impact
21 Oct 2025
Contributed by Lukas
Marketing often gets unfairly pegged as a cost center. But that wouldn't happen if marketers had access to better measurement that gave them clarity o...
The Business Case For Carbon Cuts
15 Oct 2025
Contributed by Lukas
Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn't just about saving the planet; it's about eliminating inefficiency a...
Why Media Quality Should Be The Center Of Attention
07 Oct 2025
Contributed by Lukas
Online advertising's privacy problem isn't just about bad actors – it's about bad metrics, says Marc Guldiman, CEO and founder of attention startup...
The Economist's POV On Remedies For Google's Ad Tech Monopoly
30 Sep 2025
Contributed by Lukas
In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn't beyond the pale in the ad ...
Marketing In The Age Of AI Answers
23 Sep 2025
Contributed by Lukas
The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sher...
Shifting Gears, With The CMO Of Genesis Motor America
16 Sep 2025
Contributed by Lukas
As the newly appointed CMO of Genesis Motor America, it's Amy Marentic's job to raise awareness for the luxury auto brand, which is fighting for marke...
Measuring The Unmeasurable, With HyphaMetrics Founder Joanna Drews
09 Sep 2025
Contributed by Lukas
HyphaMetrics had barely taken its first few steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four years and several la...
Addressing Addressability, With ID5 CEO Mathieu Roche
02 Sep 2025
Contributed by Lukas
When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche's mind was an expletive. But it doesn't re...
ROAS? Nah. The Home Depot's All About ROMO
26 Aug 2025
Contributed by Lukas
Enough with the ROAS obsession. It's time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-...
The Science (And Art) Of Scaling Native Ads
19 Aug 2025
Contributed by Lukas
Native advertising has been around for a long time. But creating a native ad unit online is way more complicated than a standard programmatic placemen...
HouseFresh Clears The Air On Google's Changing Search Experience
12 Aug 2025
Contributed by Lukas
Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here's how it's pivoting in response to stiffer affiliate...
AI In Ads – And Ads In AI
05 Aug 2025
Contributed by Lukas
Paul Longo, GM or AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools ...
Making Sense of DSP-SSP Convergence
29 Jul 2025
Contributed by Lukas
DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the technology impr...
When AI Meets Media Quality
23 Jul 2025
Contributed by Lukas
From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But...
There's No Such Thing As An Attribution Easy Button
15 Jul 2025
Contributed by Lukas
There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there's a single easy bu...
Inside the Stack: Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace
09 Jul 2025
Contributed by Lukas
In this episode of AdExchanger's Inside the Stack podcast, AdExchanger's Head of Communities, Lynne d Johnson, sits down with Meredith Brace, CMO of T...
Rockerbox's Attribution Journey
08 Jul 2025
Contributed by Lukas
Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed)...
Introducing The Wedding Tech Stack
01 Jul 2025
Contributed by Lukas
Today, David's Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories, according to Elina Vilk, president...
Spilling The Rosé In Cannes, With TikTok's Monetization Chief
24 Jun 2025
Contributed by Lukas
Despite ongoing uncertainty over TikTok's fate in the US – the potential ban just got extended for the third time – advertisers aren't concerned...
The Indy Innovates With AI
17 Jun 2025
Contributed by Lukas
The best thing publishers can do with generative AI is experiment with it. If journalists don't decide the best use of AI in journalism, then others w...
The Next Level Of Niche, With Puck's New CRO
10 Jun 2025
Contributed by Lukas
Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puc...
Inside the Stack: What's Next In Retail Media, with TripleLift CRO Ed Dinichert
09 Jun 2025
Contributed by Lukas
In this preview of AdExchanger's new podcast Inside the Stack, TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of reta...
Maybe Nielsen Is The Alternative Currency
03 Jun 2025
Contributed by Lukas
The alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Pete...
Context(ual) Switching, With Viant CEO Tim Vanderhook
27 May 2025
Contributed by Lukas
Viant is on an M&A tear, with two acquisitions – IRIS.TV followed by lockr – in less than six months. Although the rationale behind these deals mi...
Can LinkedIn Become A B2B Streaming Hub?
20 May 2025
Contributed by Lukas
LinkedIn has been investing in video like nobody's business. Lindsey Edwards, VP of product management, takes us inside the company's video strategy, ...
The Force Of Data Gravity, With Snowflake
13 May 2025
Contributed by Lukas
Why bring data to SaaS applications when you can bring the applications to your data? That's what modern data platforms do, says Erin Foxworthy, globa...
The Behavioral Economist's POV On Marketing Measurement
06 May 2025
Contributed by Lukas
Marketing measurement is messed up – it's hard to argue otherwise – and most people agree on the reasons why: vanity metrics, imperfect models, ...
The Outcomes Era Is Dead. Long Live The Quality Era
29 Apr 2025
Contributed by Lukas
Emet Advisory's Erez Levin explains why the digital ad industry should transact on media quality signals like attention instead of optimizing to outco...
How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds
22 Apr 2025
Contributed by Lukas
Americans are dealing with tumultuous change. For an ecommerce ad agency, that means navigating the same tariff craziness, the Meta ad platform going ...
Straight Talk With Mediaocean CEO Bill Wise
15 Apr 2025
Contributed by Lukas
In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he's sticking to his theory that pureplay ...
AI Isn't Something To Fear – Or Rush Into
08 Apr 2025
Contributed by Lukas
AI isn't something a marketer "does." It's not a singular action or task, and there is no AI easy button. And so AI researcher and consultant Cecilia ...
'Real-Time Creativity,' With Brandtech CEO David Jones
01 Apr 2025
Contributed by Lukas
To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement. "Every single facet of market...
Bob Lord Is A Holdco Skeptic
25 Mar 2025
Contributed by Lukas
As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the c...
Rob Wilk Is All Charged Up About Yahoo's O&O
18 Mar 2025
Contributed by Lukas
Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company's advertising business with one main goal in mind: to evangeliz...
Teads On The Brain
11 Mar 2025
Contributed by Lukas
Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an "end-to-end, full-funn...
What It Means To Measure 'True ROI'
04 Mar 2025
Contributed by Lukas
What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so ...
How Publishers Can Place Safe Bets In A Rigged Programmatic Game
25 Feb 2025
Contributed by Lukas
For publishers, digital advertising is a lot like playing craps, says Aditude's Justin Wohl. It's all about tuning out the noise while placing safe be...
The Power Of Creative Data
18 Feb 2025
Contributed by Lukas
According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doe...
Measurement Real Talk, With INCRMNTAL's Maor Sadra
11 Feb 2025
Contributed by Lukas
Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn't be further from ...
Brands, It's Time To Test Those Alt IDs
04 Feb 2025
Contributed by Lukas
Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn't just a third-party co...
What The World Looks Like To Smaller Agencies
28 Jan 2025
Contributed by Lukas
It's not easy competing for business with massive holding companies (which are only getting more massive). But the Omnicom-IPG deal "also creates opp...
A Standard-Bearer For Standards
21 Jan 2025
Contributed by Lukas
What do toasters have in common with transparency and online advertising standards? Quite a lot, actually, says Ben Hovaness, chief media officer at O...
Speaking Of Growth, With Duolingo's CMO
14 Jan 2025
Contributed by Lukas
Performance marketing can become a crutch for some brands, warns Duolingo CMO Manu Orssaud, especially app-based businesses that are under pressure to...
Frank Predictions For 2025
07 Jan 2025
Contributed by Lukas
Tune into the first episode of the year with guest Andrew Frank, VP and distinguished analyst at research firm Gartner. We cover a lot of ground, from...
Breaking Away From Low-Quality Data
31 Dec 2024
Contributed by Lukas
Scott McKinley shares his journey from professional cyclist and captain of the 1988 US Olympic Road Cycling Team to CEO and founder of data validation...
On The Verge Of Convergence
23 Dec 2024
Contributed by Lukas
Feels like we've been waiting for the convergence of ad tech and mar tech forever. But it's finally starting to happen, and the time couldn't be more ...
For Incrementality Testing, It's One Step At A Time
17 Dec 2024
Contributed by Lukas
What is incrementality testing? "I've been doing more interviews with journalists lately and realize I need a better answer to this question," says Ha...
The Crusade Against Principal-Based Buying
10 Dec 2024
Contributed by Lukas
Jared Belsky, CEO and co-founder of indie digital agency Acadia, needs your help. He'd like someone to please explain to him why media arbitrage isn't...
Insight Is A Man's Best Friend, With Mars Pet Nutrition
03 Dec 2024
Contributed by Lukas
Personalization and customization are great, but when marketers go overboard with targeting, they don't cast a wide enough net to attract new customer...
Talking (Antitrust) Turkey With DCN's Jason Kint
26 Nov 2024
Contributed by Lukas
Digital Content Next CEO Jason Kint shares insights from inside the courtroom during closing arguments in US v. Google, ad tech antitrust edition. Plu...
What's Next, With Nextdoor CEO Nirav Tolia
20 Nov 2024
Contributed by Lukas
When social media platform Nextdoor launched advertising in 2017, CEO Nirav Tolia declared it would be a $1 billion business by 2020. That didn't happ...
Wendy Clark Says, 'Do Your Homework'
14 Nov 2024
Contributed by Lukas
Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom...
The Case For Turning Google's Network Biz Into A Nonprofit
04 Nov 2024
Contributed by Lukas
If the DOJ wins its ad tech antitrust case against Google, it shouldn't force a breakup, says Arete Research's Richard Kramer, who proposes this novel...
Talking Shop With Mike Ryan, The PMax Whisperer
29 Oct 2024
Contributed by Lukas
Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding what's going on inside this...
Back To Marketing Basics, With Back Market's New CMO
22 Oct 2024
Contributed by Lukas
As the former CMO of Sonos, Joy Howard's job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an...
Pitching Performance, With Pinterest's CRO
15 Oct 2024
Contributed by Lukas
Having nipped at Meta's and Google's heels for years, Pinterest is finished with being the underdog. It's been getting very "serious" about its inves...
Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead
08 Oct 2024
Contributed by Lukas
Dotdash Meredith's Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unr...
Oracle Memories, With Omar Tawakol
01 Oct 2024
Contributed by Lukas
Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he's in no rush with his new virt...
Ari Paparo, On The Ground In Virginia
24 Sep 2024
Contributed by Lukas
Covering Google's ad tech antitrust trial in Virginia is surreal for anyone who's been in ad tech as long as Ari Paparo. He knows most of the people o...
Adam Heimlich, Ad Tech Time Traveler
17 Sep 2024
Contributed by Lukas
If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google's acquisition of DoubleClick in 2007, but ...
Talking Advanced Audiences With NBCU's Alison Levin
10 Sep 2024
Contributed by Lukas
Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal's president of advertis...
An AMA With Reddit's New VP Of Ad Product
03 Sep 2024
Contributed by Lukas
It's a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Redd...
Gopuff Goes In-House
27 Aug 2024
Contributed by Lukas
Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? "It's the right question...
Let's Live In A Data Democracy
20 Aug 2024
Contributed by Lukas
Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available ac...
Hyundai's New Marketing Direction
13 Aug 2024
Contributed by Lukas
Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because ...
The Move Toward Better Measurement
06 Aug 2024
Contributed by Lukas
There's only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That's why the brand invests so much...
The Skeptical Technologist
30 Jul 2024
Contributed by Lukas
AI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. "It has to be people first, not technology first." Pl...
Three-Ply Vs. One-Ply Programmatic
23 Jul 2024
Contributed by Lukas
What does programmatic media have in common with toilet paper? A lot more than you might think, says Sherine Ebadi, managing director of forensic inve...
Antitrust Soul Searching
16 Jul 2024
Contributed by Lukas
With Judge Amit Mehta's ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ's search-focused antitrust case against ...
Brand Safety Is Critical – But Don't Overdo It
09 Jul 2024
Contributed by Lukas
It's time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal's SVP of enterprise. It's o...
Travelers Just Want To Spend
02 Jul 2024
Contributed by Lukas
Once consumers are ready to travel, they're often ready to spend on almost everything, from beauty and booze to electronics and streaming services. An...
MediaMath (By Infillion) Rides Again
25 Jun 2024
Contributed by Lukas
It's been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it's time for t...
Measure Me This
18 Jun 2024
Contributed by Lukas
Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchm...
Practical Ethics For Generative AI
11 Jun 2024
Contributed by Lukas
It's hard to set a strategy for AI adoption without getting a little hands-on experience first, says Betty Louie, a partner and general counsel at The...
The Case Against Last Click
04 Jun 2024
Contributed by Lukas
If there's one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it's the endurance of last-click at...
Lotame's Next Phase
28 May 2024
Contributed by Lukas
Signal loss is real, but don't write an elegy for data management platforms just yet, says Andy Monfried, CEO and founder of Lotame, which turned 18 t...
Don't Call It A Comeback
21 May 2024
Contributed by Lukas
With the rise of generative AI software and major changes to search platforms even in just the past year or two, SEO and SEM tactics are back. Everyon...
A Sandbox Skeptic
14 May 2024
Contributed by Lukas
What is Google's true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did....
Is The Alt Video Currency Juice Worth The Squeeze?
07 May 2024
Contributed by Lukas
Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren't quite there yet when it comes to adoption, ...
Roblox Breaks Into Programmatic
01 May 2024
Contributed by Lukas
Roblox's head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for progra...
Question Everything
23 Apr 2024
Contributed by Lukas
Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn't willing to hand them over, t...
Turning Signal Loss Into A Gain
16 Apr 2024
Contributed by Lukas
Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younge...
A New Day For Targeting And Analytics
09 Apr 2024
Contributed by Lukas
Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rate...
All Marketing Is Performance Marketing
02 Apr 2024
Contributed by Lukas
If Alex Schultz, Meta's CMO and VP of analytics, had his way, the term "performance marketing" would be retired. There isn't a line [between] brand an...
Bloomberg Media Went Direct And Has No Regrets
26 Mar 2024
Contributed by Lukas
It's been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says C...
The Privacy-Utility Trade-Off
19 Mar 2024
Contributed by Lukas
Businesses will always need to find a compromise between privacy and utility, but it's more than possible to strike a healthy balance, says Graham Mu...
From 'Big Data' To Business Intelligence
12 Mar 2024
Contributed by Lukas
It's not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterpr...