From Hype To Hyperscale In AI
02 Dec 2025
Contributed by Lukas
AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who ...
Making Your Brand Matter To The Models
25 Nov 2025
Contributed by Lukas
You can't buy your way to the top of a large-language model. At least not yet. But there are things ...
It's Game Over For Outdated Gamer Stereotypes
18 Nov 2025
Contributed by Lukas
There are billions of mobile gamers in this world – mostly adult women with serious spending power...
Retail's AI Moment Is (Almost) Here
11 Nov 2025
Contributed by Lukas
Jeff Cohen, Skai's new chief business development officer, unpacks why the smartest retailers and br...
The Legal Analyst In Google's Corner
04 Nov 2025
Contributed by Lukas
Vidushi Dyall went from tracking cybercriminals at the Manhattan DA's office to dissecting online ad...
Why Medium Said No To Easy Ad Money
28 Oct 2025
Contributed by Lukas
Tony Stubblebine became CEO of Medium in 2022 and turned the struggling, loss-making platform profit...
Why CFOs Overlook Marketing's True Impact
21 Oct 2025
Contributed by Lukas
Marketing often gets unfairly pegged as a cost center. But that wouldn't happen if marketers had acc...
The Business Case For Carbon Cuts
15 Oct 2025
Contributed by Lukas
Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn't just about saving...
Why Media Quality Should Be The Center Of Attention
07 Oct 2025
Contributed by Lukas
Online advertising's privacy problem isn't just about bad actors – it's about bad metrics, says M...
The Economist's POV On Remedies For Google's Ad Tech Monopoly
30 Sep 2025
Contributed by Lukas
In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered d...
Marketing In The Age Of AI Answers
23 Sep 2025
Contributed by Lukas
The fundamental shift from traditional search to AI chatbots has major implications for the entire m...
Shifting Gears, With The CMO Of Genesis Motor America
16 Sep 2025
Contributed by Lukas
As the newly appointed CMO of Genesis Motor America, it's Amy Marentic's job to raise awareness for ...
Measuring The Unmeasurable, With HyphaMetrics Founder Joanna Drews
09 Sep 2025
Contributed by Lukas
HyphaMetrics had barely taken its first few steps as a new startup before drawing the ire of measure...
Addressing Addressability, With ID5 CEO Mathieu Roche
02 Sep 2025
Contributed by Lukas
When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathie...
ROAS? Nah. The Home Depot's All About ROMO
26 Aug 2025
Contributed by Lukas
Enough with the ROAS obsession. It's time for a smarter approach to measurement that focuses on more...
The Science (And Art) Of Scaling Native Ads
19 Aug 2025
Contributed by Lukas
Native advertising has been around for a long time. But creating a native ad unit online is way more...
HouseFresh Clears The Air On Google's Changing Search Experience
12 Aug 2025
Contributed by Lukas
Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here's ...
AI In Ads – And Ads In AI
05 Aug 2025
Contributed by Lukas
Paul Longo, GM or AI in ads at Microsoft Advertising, breaks down what it means to bring ads into co...
Making Sense of DSP-SSP Convergence
29 Jul 2025
Contributed by Lukas
DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real qu...
When AI Meets Media Quality
23 Jul 2025
Contributed by Lukas
From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impa...
There's No Such Thing As An Attribution Easy Button
15 Jul 2025
Contributed by Lukas
There are many misconceptions about ad measurement. But the biggest thing most marketers are wronghe...
Inside the Stack: Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace
09 Jul 2025
Contributed by Lukas
In this episode of AdExchanger's Inside the Stack podcast, AdExchanger's Head of Communities, Lynne ...
Rockerbox's Attribution Journey
08 Jul 2025
Contributed by Lukas
Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from...
Introducing The Wedding Tech Stack
01 Jul 2025
Contributed by Lukas
Today, David's Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel a...
Spilling The Rosé In Cannes, With TikTok's Monetization Chief
24 Jun 2025
Contributed by Lukas
Despite ongoing uncertainty over TikTok's fate in the US – the potential ban just got extended fo...
The Indy Innovates With AI
17 Jun 2025
Contributed by Lukas
The best thing publishers can do with generative AI is experiment with it. If journalists don't deci...
The Next Level Of Niche, With Puck's New CRO
10 Jun 2025
Contributed by Lukas
Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz...
Inside the Stack: What's Next In Retail Media, with TripleLift CRO Ed Dinichert
09 Jun 2025
Contributed by Lukas
In this preview of AdExchanger's new podcast Inside the Stack, TripleLift Chief Revenue Officer Ed ...
Maybe Nielsen Is The Alternative Currency
03 Jun 2025
Contributed by Lukas
The alternative currency bucket could use a rebrand. That referential and somewhat deferential phras...
Context(ual) Switching, With Viant CEO Tim Vanderhook
27 May 2025
Contributed by Lukas
Viant is on an M&A tear, with two acquisitions – IRIS.TV followed by lockr – in less than six mo...
Can LinkedIn Become A B2B Streaming Hub?
20 May 2025
Contributed by Lukas
LinkedIn has been investing in video like nobody's business. Lindsey Edwards, VP of product manageme...
The Force Of Data Gravity, With Snowflake
13 May 2025
Contributed by Lukas
Why bring data to SaaS applications when you can bring the applications to your data? That's what mo...
The Behavioral Economist's POV On Marketing Measurement
06 May 2025
Contributed by Lukas
Marketing measurement is messed up – it's hard to argue otherwise – and most people agree on t...
The Outcomes Era Is Dead. Long Live The Quality Era
29 Apr 2025
Contributed by Lukas
Emet Advisory's Erez Levin explains why the digital ad industry should transact on media quality sig...
How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds
22 Apr 2025
Contributed by Lukas
Americans are dealing with tumultuous change. For an ecommerce ad agency, that means navigating the ...
Straight Talk With Mediaocean CEO Bill Wise
15 Apr 2025
Contributed by Lukas
In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category surviv...
AI Isn't Something To Fear – Or Rush Into
08 Apr 2025
Contributed by Lukas
AI isn't something a marketer "does." It's not a singular action or task, and there is no AI easy bu...
'Real-Time Creativity,' With Brandtech CEO David Jones
01 Apr 2025
Contributed by Lukas
To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would b...
Bob Lord Is A Holdco Skeptic
25 Mar 2025
Contributed by Lukas
As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers bet...
Rob Wilk Is All Charged Up About Yahoo's O&O
18 Mar 2025
Contributed by Lukas
Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company's advertising...
Teads On The Brain
11 Mar 2025
Contributed by Lukas
Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first...
What It Means To Measure 'True ROI'
04 Mar 2025
Contributed by Lukas
What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – ...
How Publishers Can Place Safe Bets In A Rigged Programmatic Game
25 Feb 2025
Contributed by Lukas
For publishers, digital advertising is a lot like playing craps, says Aditude's Justin Wohl. It's al...
The Power Of Creative Data
18 Feb 2025
Contributed by Lukas
According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than...
Measurement Real Talk, With INCRMNTAL's Maor Sadra
11 Feb 2025
Contributed by Lukas
Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overco...
Brands, It's Time To Test Those Alt IDs
04 Feb 2025
Contributed by Lukas
Agencies now have more breathing room to think carefully and be strategic about signal loss solution...
What The World Looks Like To Smaller Agencies
28 Jan 2025
Contributed by Lukas
It's not easy competing for business with massive holding companies (which are only getting more ma...
A Standard-Bearer For Standards
21 Jan 2025
Contributed by Lukas
What do toasters have in common with transparency and online advertising standards? Quite a lot, act...
Speaking Of Growth, With Duolingo's CMO
14 Jan 2025
Contributed by Lukas
Performance marketing can become a crutch for some brands, warns Duolingo CMO Manu Orssaud, especial...
Frank Predictions For 2025
07 Jan 2025
Contributed by Lukas
Tune into the first episode of the year with guest Andrew Frank, VP and distinguished analyst at res...
Breaking Away From Low-Quality Data
31 Dec 2024
Contributed by Lukas
Scott McKinley shares his journey from professional cyclist and captain of the 1988 US Olympic Road ...
On The Verge Of Convergence
23 Dec 2024
Contributed by Lukas
Feels like we've been waiting for the convergence of ad tech and mar tech forever. But it's finally ...
For Incrementality Testing, It's One Step At A Time
17 Dec 2024
Contributed by Lukas
What is incrementality testing? "I've been doing more interviews with journalists lately and realize...
The Crusade Against Principal-Based Buying
10 Dec 2024
Contributed by Lukas
Jared Belsky, CEO and co-founder of indie digital agency Acadia, needs your help. He'd like someone ...
Insight Is A Man's Best Friend, With Mars Pet Nutrition
03 Dec 2024
Contributed by Lukas
Personalization and customization are great, but when marketers go overboard with targeting, they do...
Talking (Antitrust) Turkey With DCN's Jason Kint
26 Nov 2024
Contributed by Lukas
Digital Content Next CEO Jason Kint shares insights from inside the courtroom during closing argumen...
What's Next, With Nextdoor CEO Nirav Tolia
20 Nov 2024
Contributed by Lukas
When social media platform Nextdoor launched advertising in 2017, CEO Nirav Tolia declared it would ...
Wendy Clark Says, 'Do Your Homework'
14 Nov 2024
Contributed by Lukas
Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed cont...
The Case For Turning Google's Network Biz Into A Nonprofit
04 Nov 2024
Contributed by Lukas
If the DOJ wins its ad tech antitrust case against Google, it shouldn't force a breakup, says Arete ...
Talking Shop With Mike Ryan, The PMax Whisperer
29 Oct 2024
Contributed by Lukas
Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max ca...
Back To Marketing Basics, With Back Market's New CMO
22 Oct 2024
Contributed by Lukas
As the former CMO of Sonos, Joy Howard's job was to make people want to buy new electronics. Now, as...
Pitching Performance, With Pinterest's CRO
15 Oct 2024
Contributed by Lukas
Having nipped at Meta's and Google's heels for years, Pinterest is finished with being the underdog....
Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead
08 Oct 2024
Contributed by Lukas
Dotdash Meredith's Lindsay Van Kirk says the cookie-based buying tools she helped develop in her ear...
Oracle Memories, With Omar Tawakol
01 Oct 2024
Contributed by Lukas
Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Ora...
Ari Paparo, On The Ground In Virginia
24 Sep 2024
Contributed by Lukas
Covering Google's ad tech antitrust trial in Virginia is surreal for anyone who's been in ad tech as...
Adam Heimlich, Ad Tech Time Traveler
17 Sep 2024
Contributed by Lukas
If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to...
Talking Advanced Audiences With NBCU's Alison Levin
10 Sep 2024
Contributed by Lukas
Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says ...
An AMA With Reddit's New VP Of Ad Product
03 Sep 2024
Contributed by Lukas
It's a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Pro...
Gopuff Goes In-House
27 Aug 2024
Contributed by Lukas
Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy ...
Let's Live In A Data Democracy
20 Aug 2024
Contributed by Lukas
Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, b...
Hyundai's New Marketing Direction
13 Aug 2024
Contributed by Lukas
Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creat...
The Move Toward Better Measurement
06 Aug 2024
Contributed by Lukas
There's only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Movi...
The Skeptical Technologist
30 Jul 2024
Contributed by Lukas
AI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. "It...
Three-Ply Vs. One-Ply Programmatic
23 Jul 2024
Contributed by Lukas
What does programmatic media have in common with toilet paper? A lot more than you might think, says...
Antitrust Soul Searching
16 Jul 2024
Contributed by Lukas
With Judge Amit Mehta's ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks dow...
Brand Safety Is Critical – But Don't Overdo It
09 Jul 2024
Contributed by Lukas
It's time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, T...
Travelers Just Want To Spend
02 Jul 2024
Contributed by Lukas
Once consumers are ready to travel, they're often ready to spend on almost everything, from beauty a...
MediaMath (By Infillion) Rides Again
25 Jun 2024
Contributed by Lukas
It's been almost one year since MediaMath went out of business. Two months later, Infillion acquired...
Measure Me This
18 Jun 2024
Contributed by Lukas
Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks adver...
Practical Ethics For Generative AI
11 Jun 2024
Contributed by Lukas
It's hard to set a strategy for AI adoption without getting a little hands-on experience first, says...
The Case Against Last Click
04 Jun 2024
Contributed by Lukas
If there's one thing that makes advertising measurement consultant Andrew Covato roll his eyes and s...
Lotame's Next Phase
28 May 2024
Contributed by Lukas
Signal loss is real, but don't write an elegy for data management platforms just yet, says Andy Monf...
Don't Call It A Comeback
21 May 2024
Contributed by Lukas
With the rise of generative AI software and major changes to search platforms even in just the past ...
A Sandbox Skeptic
14 May 2024
Contributed by Lukas
What is Google's true motive in launching the Chrome Privacy Sandbox? An optimist might give Google ...
Is The Alt Video Currency Juice Worth The Squeeze?
07 May 2024
Contributed by Lukas
Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers ...
Roblox Breaks Into Programmatic
01 May 2024
Contributed by Lukas
Roblox's head of immersive media Ashley McCollum explains how the online gaming ...
Question Everything
23 Apr 2024
Contributed by Lukas
Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. A...
Turning Signal Loss Into A Gain
16 Apr 2024
Contributed by Lukas
Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. B...
A New Day For Targeting And Analytics
09 Apr 2024
Contributed by Lukas
Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023,...
All Marketing Is Performance Marketing
02 Apr 2024
Contributed by Lukas
If Alex Schultz, Meta's CMO and VP of analytics, had his way, the term "performance marketing" would...
Bloomberg Media Went Direct And Has No Regrets
26 Mar 2024
Contributed by Lukas
It's been more than a year since Bloomberg stopped running third-party programmatic display ads on ...
The Privacy-Utility Trade-Off
19 Mar 2024
Contributed by Lukas
Businesses will always need to find a compromise between privacy and utility, but it's more than po...
From 'Big Data' To Business Intelligence
12 Mar 2024
Contributed by Lukas
It's not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of ...
Unpacking 'Performance TV'
05 Mar 2024
Contributed by Lukas
Advertisers expect direct proof of performance from their streaming ad buys. But even though most p...
Straight Shooting With Invisalign
27 Feb 2024
Contributed by Lukas
If you're an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal, globa...
Dispelling Multicultural Myths
21 Feb 2024
Contributed by Lukas
"There is no scale in multicultural media." Lashawnda Goffin, CEO of Colossus SSP, has heard that st...
#NoFilter With Eyeo's New Chief Product Officer
13 Feb 2024
Contributed by Lukas
Do people hate ads? No, according to Vegard Johnsen, who joined eyeo as chief product officer last s...
Inside Ally Financial's Big Bet On Generative AI
06 Feb 2024
Contributed by Lukas
Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a ...
Generative AI Is Moving From Hype Into 'Serious Mode'
30 Jan 2024
Contributed by Lukas
Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycl...
AWS Wants To Be The Backbone Of Independent Ad Tech
24 Jan 2024
Contributed by Lukas
Rather than a competitor to data clean rooms, Amazon Web Services – which has a data clean room o...