AdExchanger
Episodes
Brand Safety Is Critical – But Don't Overdo It
09 Jul 2024
Contributed by Lukas
It's time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal's SVP of enterprise. It's o...
Travelers Just Want To Spend
02 Jul 2024
Contributed by Lukas
Once consumers are ready to travel, they're often ready to spend on almost everything, from beauty and booze to electronics and streaming services. An...
MediaMath (By Infillion) Rides Again
25 Jun 2024
Contributed by Lukas
It's been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it's time for t...
Measure Me This
18 Jun 2024
Contributed by Lukas
Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchm...
Practical Ethics For Generative AI
11 Jun 2024
Contributed by Lukas
It's hard to set a strategy for AI adoption without getting a little hands-on experience first, says Betty Louie, a partner and general counsel at The...
The Case Against Last Click
04 Jun 2024
Contributed by Lukas
If there's one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it's the endurance of last-click at...
Lotame's Next Phase
28 May 2024
Contributed by Lukas
Signal loss is real, but don't write an elegy for data management platforms just yet, says Andy Monfried, CEO and founder of Lotame, which turned 18 t...
Don't Call It A Comeback
21 May 2024
Contributed by Lukas
With the rise of generative AI software and major changes to search platforms even in just the past year or two, SEO and SEM tactics are back. Everyon...
A Sandbox Skeptic
14 May 2024
Contributed by Lukas
What is Google's true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did....
Is The Alt Video Currency Juice Worth The Squeeze?
07 May 2024
Contributed by Lukas
Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren't quite there yet when it comes to adoption, ...
Roblox Breaks Into Programmatic
01 May 2024
Contributed by Lukas
Roblox's head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for progra...
Question Everything
23 Apr 2024
Contributed by Lukas
Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn't willing to hand them over, t...
Turning Signal Loss Into A Gain
16 Apr 2024
Contributed by Lukas
Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younge...
A New Day For Targeting And Analytics
09 Apr 2024
Contributed by Lukas
Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rate...
All Marketing Is Performance Marketing
02 Apr 2024
Contributed by Lukas
If Alex Schultz, Meta's CMO and VP of analytics, had his way, the term "performance marketing" would be retired. There isn't a line [between] brand an...
Bloomberg Media Went Direct And Has No Regrets
26 Mar 2024
Contributed by Lukas
It's been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says C...
The Privacy-Utility Trade-Off
19 Mar 2024
Contributed by Lukas
Businesses will always need to find a compromise between privacy and utility, but it's more than possible to strike a healthy balance, says Graham Mu...
From 'Big Data' To Business Intelligence
12 Mar 2024
Contributed by Lukas
It's not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterpr...
Unpacking 'Performance TV'
05 Mar 2024
Contributed by Lukas
Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don't shop via their TV screens (yet), new a...
Straight Shooting With Invisalign
27 Feb 2024
Contributed by Lukas
If you're an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal, global VP of brand and consumer experience at Invisalig...
Dispelling Multicultural Myths
21 Feb 2024
Contributed by Lukas
"There is no scale in multicultural media." Lashawnda Goffin, CEO of Colossus SSP, has heard that statement many times – and it simply isn't true. Y...
#NoFilter With Eyeo's New Chief Product Officer
13 Feb 2024
Contributed by Lukas
Do people hate ads? No, according to Vegard Johnsen, who joined eyeo as chief product officer last summer after nearly a decade at Google. What people...
Inside Ally Financial's Big Bet On Generative AI
06 Feb 2024
Contributed by Lukas
Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says ...
Generative AI Is Moving From Hype Into 'Serious Mode'
30 Jan 2024
Contributed by Lukas
Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies. Sounds about rig...
AWS Wants To Be The Backbone Of Independent Ad Tech
24 Jan 2024
Contributed by Lukas
Rather than a competitor to data clean rooms, Amazon Web Services – which has a data clean room offering of its own – considers itself to be a f...
A Healthy Dose Of Programmatic, With Doceree's CEO
16 Jan 2024
Contributed by Lukas
Meet Doceree, a programmatic health care marketing platform with a twist. Rather than allowing brands to target patients on the open web, Doceree has ...
Why Semafor Embraces The B2B Publisher Mindset
09 Jan 2024
Contributed by Lukas
Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep a...