AdExchanger
Episodes
Unpacking 'Performance TV'
05 Mar 2024
Contributed by Lukas
Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don't shop via their TV screens (yet), new a...
Straight Shooting With Invisalign
27 Feb 2024
Contributed by Lukas
If you're an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal, global VP of brand and consumer experience at Invisalig...
Dispelling Multicultural Myths
21 Feb 2024
Contributed by Lukas
"There is no scale in multicultural media." Lashawnda Goffin, CEO of Colossus SSP, has heard that statement many times – and it simply isn't true. Y...
#NoFilter With Eyeo's New Chief Product Officer
13 Feb 2024
Contributed by Lukas
Do people hate ads? No, according to Vegard Johnsen, who joined eyeo as chief product officer last summer after nearly a decade at Google. What people...
Inside Ally Financial's Big Bet On Generative AI
06 Feb 2024
Contributed by Lukas
Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says ...
Generative AI Is Moving From Hype Into 'Serious Mode'
30 Jan 2024
Contributed by Lukas
Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies. Sounds about rig...
AWS Wants To Be The Backbone Of Independent Ad Tech
24 Jan 2024
Contributed by Lukas
Rather than a competitor to data clean rooms, Amazon Web Services – which has a data clean room offering of its own – considers itself to be a f...
A Healthy Dose Of Programmatic, With Doceree's CEO
16 Jan 2024
Contributed by Lukas
Meet Doceree, a programmatic health care marketing platform with a twist. Rather than allowing brands to target patients on the open web, Doceree has ...
Why Semafor Embraces The B2B Publisher Mindset
09 Jan 2024
Contributed by Lukas
Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep a...