Why Your Enterprise AI Pilots Are Failing—BCG's Juan Martin on Going from Pilot to Scale

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Recorded26 Feb 2025

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Enterprise AI pilots, engineering challenges, business transformation—BCG's Juan Martin explores why 60-90 AI experiments end with zero production deployments. In this episode of Advising the Advisors, host Bolu Adeola and the Head of DeepGen AI discuss the three critical mistakes organizations make with Gen AI implementations and how to structure AI programs for real business impact. Juan shares case studies of successful transformations, including how one company increased sales conversion by 28% using AI-powered insights from 200,000 customer calls, and offers a practical framework for moving beyond experimentation to enterprise-wide AI adoption.

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