How Madklubben Increased Cocktail Sales | Victor Brok

Victor Brok is a bar manager and cocktail developer at Madklubben – one of Denmark’s biggest restaurant groups.His journey into hospitality started while studying, working shifts as a waiter. But it didn’t take long before the bar stole his attention. When his manager asked him to help shape the cocktail menu for a new venue, Victor made a bold move: he left university behind to chase his passion full-time.Today, Victor oversees the cocktail menus across all of Madklubben’s restaurants in Aarhus. In this episode, we'll talk about developing cocktail menu's for different restaurants and concepts, how collaboration with chefs sparks creativity, the business side of making drinks profitable, and why training staff is key to bringing those cocktails to life.This episode is brought to you by Workfeed – the all-in-one workforce management platform for the food and beverage industry. Workfeed simplifies scheduling, time tracking, and team communication — helping you spend less time on admin and more time growing your business. Learn more at ⁠workfeed.io⁠

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