In-Sights: Most Sales People Hate To Talk About New Business

Forget 'needs analysis' – it’s all about opportunity-based sales. In this episode,  Lance Tyson  tackles why salespeople often dodge new business conversations. He reveals how to reframe pitches as 'nitrous oxide' for brands, not just fulfilling needs. Discover the real goal of that first meeting (hint: it's not closing the deal) and how 'tactical spends' can be your Trojan Horse to bigger wins. We're diving into why sales meetings often get stuck on existing business and how to shift that focus back to landing those fresh opportunities.Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor. 

Check out Lance's Bestseller Books: The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor 

Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame 

Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment 
 Download our playbooks: https://www.tysongroup.com/sales-playbooks 

Schedule a call with one of Tyson Group's member: https://bit.ly/41YJW7K 

Subscribe to our Newsletter: https://tysongroup.com/#weeklynewsletter 

Follow Lance across Social Media: 

LinkedIn - https://www.linkedin.com/in/lancetyson/ 
Instagram - https://www.instagram.com/lance_tyson_1/X - https://x.com/lancetyson 

Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcastLove the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast

There are no comments yet.

Please log in to write the first comment.