Against The Sales Odds
Episodes
In-Sights: Selling Is An Away Game
28 Nov 2025
Contributed by Lukas
In this episode of In-Sights, Lance Tyson breaks down one of the core principles behind high-performance selling: selling is an away game. Most salesp...
Leading With Curiosity: Ryan Norys On Sales, Leadership, And Success
10 Nov 2025
Contributed by Lukas
In this episode, Lance Tyson sits down with Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, to uncover what it takes to build and lead a world...
In-Sights: Start Reading the Buying Signals
27 Oct 2025
Contributed by Lukas
In this In-Sights episode of Against the Sales Odds, Lance breaks down one of the most common traps in sales — buying signals. Too often, salespeopl...
In-Sights: The First Sales Process
27 Sep 2025
Contributed by Lukas
In this episode of Against the Sales Odds, Lance Tyson breaks down the very first sales process — the foundation every deal is built on. Too often, ...
Building Championship Culture: Leadership & Growth With Mike Tomon Of The Houston Texans
16 Sep 2025
Contributed by Lukas
In this episode, Lance Tyson sits down with Mike Tomon, President of the Houston Texans, to explore what it takes to lead a world-class sports organiz...
In-sights: Simple Is Genius
25 Aug 2025
Contributed by Lukas
In this episode of In-Sights, Lance Tyson breaks down one of the most overlooked truths in sales: simplicity sells. Drawing from years of sales traini...
In-sights: Facilitate. Present. Close
25 Jul 2025
Contributed by Lukas
In today's episode of the In-Sights series, we discuss the three-step sales process of Facilitate. Present. Sell. This is your masterclass on turning ...
In-Sights: You Sell How You Buy
18 Jul 2025
Contributed by Lukas
In this episode, we unpack a powerful concept: the way you buy often mirrors the way you sell. Are your own habits holding you back from closing deals...
In-Sights: Most Sales People Hate To Talk About New Business
06 Jun 2025
Contributed by Lukas
Forget 'needs analysis' – it’s all about opportunity-based sales. In this episode, Lance Tyson tackles why salespeople often dodge new...
In-Sights: Read Offense Strategy - Outsmarting Sales Challenges With Lance Tyson
02 Jun 2025
Contributed by Lukas
In this episode of the In-Sights series, we dive into Lance Tyson’s powerful Read Offense Strategy. Learn how to anticipate your buyer’s moves, ad...
The Entrepreneur’s Journey: Selling, Letting Go, And Building Again With Michael Papay
15 Apr 2025
Contributed by Lukas
In this episode, Lance Tyson sits down with serial entrepreneur Michael Papay to discuss the emotional and strategic journey of selling a company, nav...
In-Sights: Fixing The Sales Fragmentation Problem: How To Align Your Sales Strategy
08 Apr 2025
Contributed by Lukas
Sales teams today face a common challenge—fragmentation. With multiple tools, strategies, and messaging inconsistencies, sales efforts often become ...
Driving Revenue & Leadership: Aligning Teams For Sales Success With Jake Vernon
25 Mar 2025
Contributed by Lukas
Success in sales isn’t just about numbers—it’s about strategy, leadership, and collaboration. In this episode, we dive into the critical role of...
In-sights - Reading the Signs: Spotting Buying Signals That Close Deals
21 Feb 2025
Contributed by Lukas
In this short episode, Lance Tyson breaks down the key buying signals that indicate a deal is ready to move forward. From verbal cues to behavioral pa...
In-Sights: The Best Time to Handle Objections? Before They Arise
04 Feb 2025
Contributed by Lukas
In this short episode, we dive into the art and science of handling objections—a skill every sales professional needs to master. Learn how to turn r...
Mindset, Money, And Mastery: Audrey Faust’s Journey To Empowering Women In Business And Finance
24 Jan 2025
Contributed by Lukas
In this episode of Against the Sales Odds, Lance Tyson sits down with Audrey Faust, MBA, Financial Coach, and author of She Grows Rich. Audrey shares ...
In-Sights: Boosting Sales Productivity: Strategies To Work Smarter, Not Harder
17 Jan 2025
Contributed by Lukas
Maximize your sales team's efficiency and drive better results with actionable strategies.In this short episode of In-Sights, we dive into proven tech...
The Goalie Mindset: Building Resilience And Confidence In Sales With Ryan Chute
16 Dec 2024
Contributed by Lukas
In this engaging episode, Lance Tyson chats with Ryan Chute about the unique goalie mindset and how it relates to resilience and decision-making in sa...
In-Sights: How A Salesperson Teaches, Tailors And Drives Insight
28 Oct 2024
Contributed by Lukas
In this short episode of In-Sights, Lance Tyson discusses the read offense strategy from his bestselling book, 'Selling is an Away Game'. He breaks do...
In-Sights: The Current Sales Landscape
30 Sep 2024
Contributed by Lukas
In this short episode of In-Sights, Lance Tyson discusses the current sales landscape. He delves into the evolving sales landscape, offering his persp...
All About Sales Leadership: People Plus Process Equals Results
30 Sep 2024
Contributed by Lukas
In this episode, Lance Tyson sits down with Travis Pelleymounter, Senior Vice President of Ticket Sales and Service at Vinik Sports Group, to discuss ...
Pivoting For Success: Adjusting Your Career Strategy With Paul Bee
07 Aug 2024
Contributed by Lukas
In this episode of Against the Sales Odds, Lance Tyson sits down with Paul Bee, Senior Vice President of Ticket Sales and Service at the Milwaukee Buc...
The Sales Game Changer: The Importance Of Investing In People With Andrew Sidney
05 Aug 2024
Contributed by Lukas
In this episode of "Against The Sales Odds," we dive deep with Andrew Sidney, SVP of Sales and Service for the Washington Commanders. Andrew shares hi...
In-Sights: Winning Over The C-Suite: Tactics For Success
05 Aug 2024
Contributed by Lukas
In this short episode of In-Sights, Lance dives deep into the strategies and tactics that can help you effectively reach and engage C-suite executives...
Coach Mark Taylor On Working Hard Vs. Competing
08 Jul 2024
Contributed by Lukas
In this episode of "Against The Sales Odds," Lance Tyson has a conversation with legendary college hockey coach Mark Taylor, back-to-back national cha...
In-Sights: Seek First To Understand And Transform Your First Meeting Into A Lasting Impression
25 Jun 2024
Contributed by Lukas
In this short episode of In-Sights, Lance discusses the crucial value you bring to your meetings. One timeless piece of advice: "Always get their opin...
The Hands-On Leadership Playbook: Building Partnerships In Sports With Patrick Duffy
31 May 2024
Contributed by Lukas
In this episode of Against the Sales Odds, Lance Tyson sits down with Patrick Duffy, Chief Partnerships Officer at Monumental Sports & Entertainme...
Sharpening The Sales Sword: Fostering A Winning Sales Culture With Brad Fain
25 Apr 2024
Contributed by Lukas
Sharpen your sales sword and create a winning sales culture! In this captivating episode of Against The Sales Odds, Lance delves into a compelling dia...
In-Sights: Negotiation Is In The Eyes Of The Beholder
17 Apr 2024
Contributed by Lukas
In this episode of In-Sights, Lance takes you through the intricate world of negotiation, drawing from his own experiences with publishers. Join him a...
In-Sights: It's Not How Much You Get Done, It’s What’s Profitable!
29 Mar 2024
Contributed by Lukas
What are the essential factors to consider to become a successful sales leader? Join Lance Tyson in this insightful short-form series 'In-Sights' as h...
In-Sights: From Dependence To Autonomy - Lance's Top Tip For Leaders
21 Mar 2024
Contributed by Lukas
What are the key things one needs to keep in mind to be an effective sales leader? In this episode of In-Sights, Lance Tyson dives into the realm of s...
Building Teams With Candor with Brad Luttrell Co-Founder & CEO of GoWild
17 Mar 2024
Contributed by Lukas
In this captivating episode of Against The Sales Odds, Lance engages in a thought-provoking conversation with Brad Luttrell, the Co-Founder and CEO of...
Prepare For Impact: Crucial Steps To Sales Success And Leadership With Ryan And Chad Estis
26 Jan 2024
Contributed by Lukas
Are you looking to separate yourself from the pack? Then you have to start preparing for impact as leadership opportunities come your way. In this fir...
Transforming Your Perspective: A Fresh Approach To Understanding Your Audience With Loren Feldman, Founder And Editor-In-Chief Of 21 Hats
19 Dec 2023
Contributed by Lukas
In this episode of Against the Sales Odds, Lance sits down with Loren Feldman, the Founder and Editor-In-Chief of 21 Hats. Loren brings us through his...
Better Humans Make Better Leaders With Jerry Colonna: CEO, Entrepreneur, And Author Of Reboot.io
24 Nov 2023
Contributed by Lukas
Better humans make better leaders. In this episode of Against the Sales Odds, Lance sits down with CEO, author, and entrepreneur of Reboot.io Jer...
Staying Prepared And Ready: Stay The Course To Succeed With Qiava Martinez
01 Nov 2023
Contributed by Lukas
In this Against the Sales Odds episode, Lance sits down with Qiava Martinez, Las Vegas Raiders SVP and Chief Sales Officer. Qiava brings us through he...
Structuring Projects Efficiently And Effectively With Jason Gonella
27 Oct 2023
Contributed by Lukas
Success in sales is about more than closing deals; it's about creating opportunities where none exist and empowering your team to shine. In this excit...
Dan Lefton On Calculating Risks And Putting People First
06 Oct 2023
Contributed by Lukas
In this episode, Lance Tyson has a profound talk with Dan Lefton, Chief Revenue Officer and EVP of the Detroit Pistons. Dan walks us through his profe...
Intentional Mastery With William Buist: Mentor, Speaker, & Author
21 Sep 2023
Contributed by Lukas
True mastery isn't a destination, but a deliberate journey where expertise, purpose, and joy intertwine to build better businesses and a more fulfilli...
Creating The Right Strategies To Find The Right Talent With Spencer Ambrosius
14 Sep 2023
Contributed by Lukas
Business is just like sports; you need the right strategies with the right people to succeed. In this episode of Against The Sales Odds, Lance sits do...
The Obstacle Is The Way: Lessons On Success With Marc Jackson
07 Sep 2023
Contributed by Lukas
Success is tasteless without the sweetness and bitterness of the journey. The obstacle could be the way to your success. In this episode, Lance Tyson ...
Leveling Up Through Your Career With Joel Adams
25 Jul 2023
Contributed by Lukas
Lance Tyson sits down with Joel Adams, the VP of Ticket Sales for the LA Clippers. This episode takes us through the hardships of his career prog...
Building Your Network With Lacy Ekert
10 Jul 2023
Contributed by Lukas
Building your network is essential for personal and professional growth. But that network requires a relationship nurtured proactively. In this episod...
Managing Individuals Based On Their Skill Sets With Jeff Morander: CEO ALSD
28 Jun 2023
Contributed by Lukas
This episode of Against the Sales Odds podcast features Jeff Morander, the CEO of ALSD. Jeff has vast experience and knowledge in the professional spo...
How To Build A Better Brand With Co-Founder & President Of Zoomph: Amir Zonozi
14 Jun 2023
Contributed by Lukas
This episode of Against the Sales Odds podcast is an interview with Amir Zonozi, the President and Co-Founder of Zoomph. Lance Tyson and Amir talk abo...
Leading A Team Of Underdogs With Nicole Jeter West
29 Mar 2023
Contributed by Lukas
Over the past five years, there has been a focus on increasing funding for businesses owned by women and BIPOC individuals. However, despite progress ...
The Art Of Bouncing Back With Coach Dar
22 Feb 2023
Contributed by Lukas
Sometimes, life will throw you a gut punch. Darleen Santore, aka Coach Dar, has seen a fair share of calamitous situations in her 25+-year career...
The Keys To Effective Leadership With Kristin Bernert
16 Nov 2022
Contributed by Lukas
The business side of sports is as much about team building as it is in the court or field. Kristin Bernert has been on both sides of the court. Now fi...
Finding Confidence in Conflict with Kwame Christian
15 Nov 2022
Contributed by Lukas
Most people approach business deals extremely carefully to steer clear of any arguments. But sometimes, there is confidence in conflict – as long as...
The Blueprint For Success With Karen Mangia
19 Oct 2022
Contributed by Lukas
Success could manifest in different ways, but at the heart of it, you can find some commonalities that catapult people to new heights. Our guest for t...
The Right Recipe For An Effective Sales Leadership With Greg Kish
25 May 2022
Contributed by Lukas
What constitutes effective sales leadership? Lance Tyson's guest is Greg Kish, Head of Revenue at SOFI Stadium. In this interview, Greg shares several...
Sales Discipline: Figuring Out What Works With Michael Forde
18 May 2022
Contributed by Lukas
In sales, you need to figure out what works, and then repeat it over and over again. That’s discipline. Joining Lance Tyson today is Michael Forde, ...
The Key To Mental Health: Be Where Your Feet Are With Scott O'Neil
11 May 2022
Contributed by Lukas
How do you stay mentally healthy during stressful times? First, be present at the moment and optimize the time you have. Lance Tyson presents Scott O'...
Taking Calculated Risks, Hiring The Right People, And Creating A High-Performance Sales Team With Bob Sivik
04 May 2022
Contributed by Lukas
If you want to build a high-performance sales team, then you need to start with the right people and then double down on professional growth. This wee...
Personal Growth: Why You Need To Have A Relationship With Yourself With Scott McGohan
27 Apr 2022
Contributed by Lukas
Do you want to grow more and sell better? Build a relationship with yourself. Be vulnerable, honest, and humble. Lance Tyson introduces Scott McG...
Uncovering The Concept Of Humility In Leadership With Michele Kajiwara
20 Apr 2022
Contributed by Lukas
Are you leading your sales team effectively? Our guest today is Michele Kajiwara, the SVP of Premium Seating at AEG/ Staples Center. Michele’s story...
Leadership Strategies For Professional Growth And Success With Todd Fleming
20 Apr 2022
Contributed by Lukas
We all want to achieve our goals and be successful. We want to make a significant difference and drive change. But are we taking the steps needed towa...
Understanding The Ideals And Principles Of Servant Leadership For Success With Mike Drake
20 Apr 2022
Contributed by Lukas
Are you managing your business just to earn money? You can’t succeed without the people you have around you, so it’s very important to keep growin...
Crisis Management: How To Win Over The Pandemic With Brad Alberts
13 Apr 2022
Contributed by Lukas
There isn't any leader right now without a crisis. That is why crisis management is crucial. It is vital in navigating the pandemic and taking on the ...
How To Compete The Healthy Way With Gretchen Sheirr
13 Apr 2022
Contributed by Lukas
If you’re wondering how to compete in a way that helps you grow and build relationships, Gretchen Sheirr has the answers for you. Gretchen is t...
Process-Driven Systems Produce Predictable Results: Discussing Sales With Matt Goodman
13 Apr 2022
Contributed by Lukas
Process-driven systems offer key advantages that can help push your business to greater heights. Systems such as these not only make identifying areas...
The Art Of Walking Away: Learning To Hold To Your Value With Anthony Macri
06 Apr 2022
Contributed by Lukas
Sometimes a deal doesn't go your way. Maybe the terms just aren't right. When that happens, do you hold to your value? That is a fascinating question,...
Sales Leadership In A Post-Pandemic World With Brian Risse
06 Apr 2022
Contributed by Lukas
The world has changed post-pandemic, and the way businesses work has changed along with it. What does sales leadership have to offer in this brave new...
Stick To The Fundamentals: Finding The Key To Sales Success With Kerry Bubolz
06 Apr 2022
Contributed by Lukas
In a market full of big names, the only way you can compete with them is to stick to your fundamentals. You're in for a treat as your host, Lance Tyso...
How To Fast Track Your Professional Development With Ethan Casson
30 Mar 2022
Contributed by Lukas
Any professional in any field is striving for professional development. But what qualities and elements can supplement your path to career growth? In ...
The Ingredients For A Successful Sales Leadership With Ron Skotarczak
30 Mar 2022
Contributed by Lukas
You can be good at selling but if you can’t listen, you’ll never be a successful sales leader. Leadership is all about finding your weaknesses. Jo...
Sales Is All About Building Relationships And Finding Real Value With Brent Schoeb
30 Mar 2022
Contributed by Lukas
In sales, some people are more relationship-heavy and some are more real-value-heavy, try to be a combination of both. In today’s episode, Lance Tys...
Lessons In Sales Leadership And Sales Growth With The Sales Ninja, Eric Sudol
23 Mar 2022
Contributed by Lukas
Leadership is one of the end goals in any career pipeline. But what qualities and values define a leader in sales? Joining Lance Tyson is Eric Su...
Empowering Growth Through Training, Testing, And Lifelong Learning With Steve Richard
23 Mar 2022
Contributed by Lukas
Sales, like any discipline, is something you learn and it is a lifelong process. In this episode, Steve Richard, co-founder of Vorsight ...
From Poker To Business: Habits For Sales Success With Brandon Bornancin
23 Mar 2022
Contributed by Lukas
The road to success is a long and winding one, but you will get there with the right mindset and the right habits. Today's guest is Brandon Borna...
Exercising Effective Leadership By Understanding Challenges And Discovering Opportunities With Josh Young
16 Mar 2022
Contributed by Lukas
The pandemic has caused a lot of uncertainty but we should know how to recognize opportunities and bounce back. Understanding challenges and discoveri...
Turning Failures Into Opportunities For Improvement With Ed Eppley
16 Mar 2022
Contributed by Lukas
When somebody in your organization fails or commits mistakes, do you instantly blame them? Or do you do something about it? Great leaders know how to ...
Creating High-Performance Teams To Build A Brand And Grow Your Business With Curt Waugh
16 Mar 2022
Contributed by Lukas
Do you want to build your brand with great people behind you? You have to know how to be a true leader. Lance Tyson sits down with another heavy hitte...
How To Avoid Objections And Sell Better With Nick Frasco
09 Mar 2022
Contributed by Lukas
How can you avoid objections and sell better? Think about every piece and part individually. Doing so helps you frame how you express yourself. Lance ...
The Value Of Becoming A Student of Your Business With Chad Johnson
09 Mar 2022
Contributed by Lukas
How can you sell against the odds? By becoming a student of your business. Lance Tyson’s guest in this episode is none other than Chad Johnson, the ...
Leadership Skills For Success With Doug Dawson
09 Mar 2022
Contributed by Lukas
Great Leaders are born, not made, they say; but given the right mentorship and mindset, one can gain the skills needed to be a leader. The question is...
Strength In Diversity: One Size Does Not Always Fit All With Nick Forro
02 Mar 2022
Contributed by Lukas
Good teams are led by strong leaders with a clear vision. Truly great teams and careers not only have great leaders with vision but have a diverse set...
Motivate And Inspire Your Team To The Top With Jason Green
02 Mar 2022
Contributed by Lukas
Leadership and teamwork are the cornerstones of many successful organizations. What do you need to do to motivate and inspire a diverse team of people...
Go Big Or Go Home: Taking Calculated Risks To Find Success With Brandon Steiner
02 Mar 2022
Contributed by Lukas
Success is about being able to go big and risk everything for that one shot. Are you ready to learn the foundations of success? Join us as Lance Tyson...
How To Hire The Right People For A Stronger Team With Greg Grissom
23 Feb 2022
Contributed by Lukas
How do you hire the right people? Examine if they have the essential qualities to fit in the company culture. Lance Tyson introduces Greg Grissom, the...
How To Succeed With Mergers And Acquisitions With Jeremy Harbour
23 Feb 2022
Contributed by Lukas
How do you succeed in mergers and acquisitions? The fundamental strategy is to reach out directly to the type of company you would like to acquir...
A Good Hustle To Success Through Hard Work And Commitment With Kevin Rochlitz
23 Feb 2022
Contributed by Lukas
Are you committed to reaching your goals and succeeding? You cannot do that if you are not putting in effort and hard work. It’s not about being the...
Becoming A Top Sales Leader With Brent Stehlik
16 Feb 2022
Contributed by Lukas
What does it take to be a leader in sales? What qualities help one rise to the top? In this episode, Lance Tyson sits down with Brent Stehlik,&nb...
Career Growth Strategies For Salespeople In The Ticketing Industry With Jeff Ianello
16 Feb 2022
Contributed by Lukas
Growing in your career is a proactive process. Salespeople need to take action if they went to level up in their field. Today’s guest is Jeff I...
Building The Right Environment For Your Team As A Leader With Kyle Pottinger
16 Feb 2022
Contributed by Lukas
You can't just transfer one culture into another one. You need to build the right environment for your team. Join your host, Lance Tyson as he goes on...
Setting The Right Leadership Principles With Todd Kline
09 Feb 2022
Contributed by Lukas
Every well-performing team needs a responsible and effective leader. To stand up to the demands, expectations, and challenges, one must understand the...
Building A Thriving Sales Culture With Nic Barlage
09 Feb 2022
Contributed by Lukas
Without a solid sales culture where everyone can perform at their best, no one would ever succeed. By building strong working relationships with no ro...
Breaking The Glass Ceiling As A Woman Executive In Sports With Meka White Morris
09 Feb 2022
Contributed by Lukas
When you’re a woman in sports, there’s a proverbial ceiling that no one tells you about. But today’s guest broke through the barriers to become ...
Leading The Way To Sales Success With Al Guido
02 Feb 2022
Contributed by Lukas
What is the best path to sales success? What do you need to do to guarantee it? In this episode, Lance Tyson's guest is Al Guido, the President o...
What Success Means: Life Of An Entrepreneur With Sam Caucci
02 Feb 2022
Contributed by Lukas
Do you want to know the real deal about the life of an entrepreneur? Lance Tyson has an intense discussion with Sam Caucci, the President and CEO of 1...
Sales Success, Mentorship, And Achieving Goals With Jarrod Dillon
02 Feb 2022
Contributed by Lukas
Are you looking to start a career or build a business? Tune in to this episode for some success secrets! Jarrod Dillon, the Chief Marketing...
Sales Leadership And Bringing Value To The Table With Mike Ondrejko
26 Jan 2022
Contributed by Lukas
Being a great salesperson doesn't always equate to being a great manager or a great leader. You need to have grit, you need to be selfless, and you ne...
Building Sales Team Values With Chad Estis
26 Jan 2022
Contributed by Lukas
Success in sales is gained not just by yourself and the position you have achieved. More importantly, it is impacted by how you influence the people a...
Why All Client Relationships Are Built On Trust With John Clark
26 Jan 2022
Contributed by Lukas
In sales, trust is and always will be the name of the game. When you make deals, there has to be a certain level of trust there. You can't build relat...