In this episode of Agency Freedom Podcast, James talks with Will Shaw, CEO of Better Agency on a variety of nuanced topics in the agency accounting and cashflow side of our industry headspace. Episode Highlights: Will shares that Better Agency focuses on the CBO and they are an agency success platform. (8:48) Will elaborates on how to define what an expense is and what revenue is in terms of cash flow and accrual basis. (12:01) Will discusses how the data they get comes directly from the carrier commission report. (21:21) Will explains why Better Agency is often labeled as a CRM and as an AMS type of company. (23:57) Will shares the reason why accounting has been really interesting for him. (28:30) Will elaborates on the usefulness of Quickbooks for accounting and keeping books in order. (41:14) Will shares that moving accounting platforms is as easy as plugging whatever accounting system you have into your bank account. (45:32) Will explains why you don't need to be a specialist for your agency, and how not to complicate things in your company. (50:31) Will shares that as the CEO of the company, your goals should be to set the vision, hire correctly, and not run out of money. (52:39) Will shares that they are planning to create a fundraiser to be able to help build up the insurance industry's success. (57:07) Key Quotes: "What's been interesting to me is how many people want to use specific platforms versus using like a QuickBooks Online." - Will Shaw "At the end of the day, we want to help agencies sell more premium, sell more insurance, and be great at what they do." - Will Shaw "I think that's my point is that you don't need to be the specialist for your agency because it's unique to insurance, it is not, this is very common, we deal with it, like as a software company. This is across the industry." - Will Shaw Resources Mentioned: Learn more about Better Agency and request your demo here: https://www.betteragency.io Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom Email us at [email protected] with ideas, questions, complaints or your favorite grilling recipe.

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