In this episode of Agency Intelligence podcast, host Jason Cass interviews Aaron Gordon, Vice President of Gordon Companies Insurance Services. Aaron discusses the advantages and challenges of running a family business. Episode Highlights: Is Aaron an iPhone or Android user? (5:50) Does Aaron love to win or hate to lose? (6:17) What does Aaron attribute to his success, skill or luck? (8:06) Aaron shares his background story. (11:04) Aaron mentions that not everyone is meant to be a business owner. (17:23) Aaron talks about the importance of caring in the insurance industry. (22:49) Aaron explains why his parents are his best asset to the clients. (28:34) Aaron discusses his marketing strategy. (32:14) Aaron explains what he believes is the best aspect of the insurance industry. (36:55) What is Aaron currently watching? (39:15) Key Quotes: “Most of our business is coming from one of those two things, either referral sources that have given up on the agencies that they used to, because they sold, or people who have given up on those agencies.” - Aaron Gordon “I think also what I found, especially on the agency side, and this might be a good segue is when we win we usually win because of what we're good at.” - Aaron Gordon “The beauty of this industry is that you had somebody who cared. All you’ve got to do to be successful is care.” - Aaron Gordon Resources Mentioned: Aaron Gordon LinkedIn Gordon Companies Insurance Services Reach out to Jason Cass Agency Intelligence

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