Do you find it difficult to set new business appointments? Most agents struggle with this as well. Usually it has a lot to do with what you're saying (or not saying) to your prospects. Is your script focused on "Price" or is it focused on "Service" or even something else? Because it matters. In this episode, host Charles Specht will explain which script variation tends to work better for which types of prospects. Frankly, the answer may surprise you. And, if you can make the necessary adjustments it should result in more set appointments with your prospects! For more information on the insurance sales training services or even the Fractional Chief Sales Officer offerings by Charles Specht, visit: www.permissiongroup.com. Key Topics: Price and service are two sides of the same coin - prospect with both, not one or the other Insurance buyers understand price instinctively but not coverage nuances - speak to their level Nearly every pricing problem traces back to a missing or inadequate service from the wrong agent Most agents skip renegotiating with underwriters, leaving prospects paying 5 to 15% more than necessary Attaching price pain to a specific missing service is what earns the prospect's agreement to meet A sample renegotiation strategy script that ties premium savings to a unique underwriter approach Scripting and messaging must target problems the prospect already feels - not gaps only you can see Avoid leading with EPLI or cyber liability - prospects don't feel the pain of those coverage gaps Price plus service prospecting sets more first appointments and ultimately wins more signed broker of record letters Reach out to Charles Specht Visit: Permission Network Produced by PodSquad.fm

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