The secret sauce to building a huge Book of Business does exist. It really does. The issue is just that you don't know the recipe yet. You don't know how to set more appointments, win more signed Broker of Record Letters, and build a base of loyal clients who choose you and renew with you, year after year. But that can change right now! In this episode, host Charles Specht will pull back the curtain and give you the FOUR INGREDIENTS of the "secret sauce" for building a huge Book of Business. What are the four ingredients you ask? Pain, Problem, Solution, and Reward What do those mean? Well, that's why you need to listen to this episode! If you're interested in hiring Charles for sales training, visit: https://permissiongroup.com/sales-coaching/ If you're an agency leader interested in hiring Charles as a fractional Chief Sales Officer, visit: https://permissiongroup.com/chief-sales-officer/ If you're interested in participating in the next cohort of Permission Producer School, visit: https://permissiongroup.com/permission-producer-school/ Happy prospecting! Key Topics: Stop talking about yourself and your agency during prospecting - prospects don't care about you yet Pain is the only reason prospects ever go looking for a new insurance agent Price is the pain point, not the actual problem - learning to tell the difference is critical Pinning the pain on the incumbent agent and making them the root cause of the prospect's frustration The pain-problem-solution-reward framework as the secret sauce to building a huge book of business Features and benefits pitches fall flat because prospects who feel no pain see no reason to switch Prospecting on pain to set appointments, then shifting focus to the problem at the first meeting How producers can apply the pain-problem-solution-reward formula to diagnose their own sales struggles The cost of winging it without a process and why it keeps producers stuck with the same results Hiring a sales coach or fractional chief sales officer as the solution to breaking through commission plateaus Reach out to Charles Specht Visit: Permission Network Produced by PodSquad.fm

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