In this episode of Power Women In Insurance, Teresa Kitchens sits down with Ati Grinspun. Ati Grinspun is a branding and photography guru who works with women to help them with their personal branding and how to make a great impression on our clients. Episode Highlights: Ati explains how she became interested in becoming a branding business coach. (1:35) Ati shares that while she was deciding what she wanted to do, she began working with women. (3:22) Ati explains how she helps women overcome their fear of being really authentic. (9:26) Ati believes that each of us can create a profitable personal brand by emphasizing who we currently are rather than attempting to become someone we are not. (13:59) Ati mentions that we can bring our own experiences and all we've done to develop relevancy, but we must first believe it. (19:14) According to Ati, a personal brand is more than just what we do, it genuinely incorporates who we are into what we do. (24:51) Ati discusses the four most important things women need to build their personal brand. (35:54) Ati explains that when someone isn't afraid to be vocal about their convictions, they attract people with the same beliefs. (40:28) Ati discusses what it means to "keep in mind who your audience is." (45:28) Ati explains that dedicating two hours per week to one platform is helpful. (50:05) When it comes to social media, Ati shares that she wants women to embrace leaving a legacy in the world. (57:46) Key Quotes: “Women in general, we tend to believe that we have to be different and that we need to show up and that we need to be a certain way.” - Ati Grinspun “I work with women like you that are very passionate about what they do. Because I think that when you have a passion to help people or you have passion for what you do, you will do anything to get your voice across.” - Ati Grinspun “I do believe that every single one of us can build a profitable personal brand. We can stand out by putting a megaphone to we who we are already, instead of trying to become somebody we're not.” - Ati Grinspun Resources Mentioned: Ati Grinspun LinkedIn Ati.G.Branding Photography Contact Teresa Kitchens Sterling Insurance Group

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