In this episode of the Agency Intelligence podcast, guest host Mike Crowley talks with Landon Bentham TRA, MBA, on how he successfully transitioned and helped modernize his father-in-law’s hometown agency one step at a time. For anyone that is frustrated with how your agency is set up, this episode will give you the blueprint on how to successfully move your agency forward to prepare for the future. Episode Highlights: Landon shares his background. (2:13) Landon mentions his father-in-law, Mark Rice. (3:44) Landon shares how he got his father-in-law involved in their promotional video. (11:53) Landon shares why evolution could propel us into the future. (22:43) Landon mentions how he approaches meetings with his staff. (28:53) Landon explains why redoing their website became an issue. (33:26) Landon mentions one of the things that his father-in-law said to him. (39:06) Landon gives a piece of advice to the loyal listeners. (43:22) Key Quotes: “Just thinking about how we interact with customers a little differently, is gonna make all the difference.” - Landon Bentham TRA, MBA “The relationship is first and so taking care of that relationship, then allowed me to say, let's try this. I'm going to try it first and see if it works. And if it does, we've proved it, and then you decide if we should invest in it or not.” - Landon Bentham TRA, MBA “It's the basics of relationships, and understanding that I have the same goals, which is to grow the business that the prior generation does, which is to grow the business to sustain it.” - Landon Bentham TRA, MBA Resources Mentioned: Landon Bentham TRA, MBA LinkedIn Callahan & Rice Insurance Group, Inc. Reach out to Mike Crowley Agency Intelligence

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