AI's Role in B2B Marketing | Agentic AI podcast by lowtouch.ai

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Recorded10 Feb 2026

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Show notes

In this episode, we explore how AI is transforming B2B marketing, from smarter lead scoring and personalized account-based marketing to content generation and performance optimization. We discuss how AI helps marketers move beyond broad campaigns to data-driven, intent-led strategies that align sales and marketing more closely. Tune in to learn how enterprises are using AI not just to automate marketing tasks, but to drive better pipeline quality, higher conversion rates, and measurable revenue impact.

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