"Not a cheerleader, not the enemy", journalist Sarah Mock on making windows in the walls around agriculture

Sarah Mock isn’t afraid of having tough conversations and shining light on thorny issues in the agriculture industry. A journalist with experience in international development and agtech, Sarah recently began a Twitter firestorm with an article asserting that all farming is inherently exploitative.While sometimes accused of being anti-farming, Sarah says this couldn’t be further from the truth. She describes herself as being “not a cheerleader; not the enemy”. Sarah grew up on a farm in Wyoming and has worked in agriculture her entire career - from high profile agtech startups such as Farmers Business Network, to reporting on ag politics under the Trump administration.In this episode, Sarah Mock discusses:The reluctance of some farmers to change their farming practices, despite strong data evidence indicating the benefits.Why the agriculture industry needs to start telling the truth about what farming looks like, and start addressing what customers want.How agriculture policy and incentives can actually lead to poor business decisions & outcomes.What it feels like to stick up for controversial beliefs, and the pushback she receives from being provocative and “making windows in the walls around farming”.

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