Leverage LinkedIn and Other Social Media to Amplify Your Thought Leadership
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What is the main topic discussed in this episode?
This episode of AHLA Speaking of Health Law is brought to you by AHLA members and donors like you. For more information, visit American Health Law.org.
All right, welcome to this latest HLA podcast entitled Leverage Linkin LinkedIn and Other Social Media to Amplify Your Thought Leadership. Uh my name is uh John Saran. I'm a partner at Holland and Night, uh, where I focus on healthcare transactions and regulatory matters. Uh, I'm also a military reservist, uh, and I'm also a girl dad. Uh I'll I'll let uh I'm joined here by uh Michael Yolone and I'll let him introduce himself.
Hey, yeah, thanks for having me and uh you know, good morning, good afternoon, good evening, everybody, depending on what time you're uh watching this. So yeah, I've been in the Navy for 18 years. Um, currently active duty, uh lead physician and provider recruitment um for the entire Navy and the Marine Corps because the Navy provides both the medical capacity for both of those branches. Also a girl dad, um, and currently here locally in Nashville.
Yeah, and uh I didn't mention what branch uh Coast Guard for me, uh Coast Guard Reserve and the JAG and obviously bonded with you actually on LinkedIn, uh just you know, being a member of the C services and uh you're very much out there uh with recruitment and then just otherwise and all your other uh things that you do. Uh and so I thought you would be the perfect host uh uh you know for this topic and subject matter expert expert. Um and I think the just for most folks out there. uh in the industry. Um, you know I'm not seeing I mean I I think there are a few f uh, I would say lawyers uh in the healthcare space that are out there constantly putting out content.
What motivated John and Michael to start using LinkedIn for thought leadership?
But I think the purpose of this uh podcast is to kind of explain why, you know, you should really consider uh putting yourself out there, whether it's, you know, LinkedIn or other social media platforms, doing podcasts like this, uh and kind of Hear our stories and um and how you might uh be able to leverage some of that uh into starting your own uh uh sort of you know social media presence and and to be able to kind of get your message out there. So just to start off, I mean, Michael, uh, can you tell us a little bit sort of your current you're what you're doing now on LinkedIn and other social media platforms and uh Uh and and sort of how you balance the different roles with the navy and otherwise.
Sure. Yeah. So I, you know, I I'd say probably about um In August of last year, I um I went all in on LinkedIn. I I was everywhere else. I still dabble a little bit in Reddit because I think there's a lot of value there because of the privacy piece and people can be frank and have those candid conversations when they don't want to dox themselves or have like a forward facing presence. But um besides that, um like I said, I I went all in on LinkedIn. And and the reason why is because there's no other platform where you can walk into the boardroom at a billion dollar company, you can walk into a startup panel, you can walk into a recruiting platform. There's nowhere you can do that all within like an hour, two, six.
hour period or or within a day. Um and on LinkedIn you're able to do that. And you can talk to anybody from a billion dollar CEO to somebody starting off in college or high school, you know, if you're doing mentorship. And so you can you can be everywhere at once. Um with it with all at the same time. And I just think that's so powerful. And it's free, right? That's that's very expensive in other, you know, platforms and realms and niches. And so Um, I think that's a really good starting point. And
you mentioned, you know, you have that sort of direct access. I mean if right, if you sent an email Well, first it'd be hard to find most emails, right? Of of certain uh stakeholders. And then maybe you do find their email finally, you send an email, and then most likely it's gonna go nowhere, right? Or you might call in after you find a number and you know, doing that cold call can sometimes be very difficult, right?
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:05–1:49
2
What motivated John and Michael to start using LinkedIn for thought leadership?
1:49–5:20
3
How does Michael describe the unique advantages of LinkedIn over other platforms?
5:20–11:40
4
What are the four content pillars Michael uses to structure his posts?
11:40–18:40
5
How do they schedule professional vs. personal content throughout the day?
18:40–31:26
6
What role does AI play in shaping their LinkedIn persona and content?
31:26–40:33
Speakers
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