In this installment of AI for UX, we sit down with Eric Li, Co-Founder of Versive. Eric discusses how AI tools are transforming customer research by enabling faster interview-like studies, allowing for more research that produces better product decisions, and shifting researchers toward more strategic roles. See the tool in action! This interview includes a demo of Versive —watch the video version on YouTube: https://youtu.be/GsY2QPwIjnA?si=8tIj-GC2OwpMpVw5 Learn more about Versive: https://www.getversive.com/ Episode Summary: https://www.brilliantexperience.com/blog/how-ai-is-changing-ux-research-roles-and-workflows-interview-with-eric-li-versive “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

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