Ben Hookway, CEO of Relative Insight, shares a comparative linguistics approach that delivers clear, evidence-based metrics that support decision-making by analyzing open-ended NPS responses. See the tool in action! This interview includes a demo of Relative Insight —watch the video version on YouTube: https://youtu.be/K1496oB_fmM Learn more about Relative Insight: https://relativeinsight.com/ Episode Summary: https://www.brilliantexperience.com/blog/understanding-the-why-behind-nps-metrics-moves-interview-with-ben-hookway-relative-insight “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related