E3: How to optimize the language used in your marketing to boost results with AI

In this episode of AI For Business Growth, Dr. Andree Bates is joined by Ben Hookway, the CEO of Relative Insight. An innovator in language analytics, Relative Insight helps brands effectively engage with their customers by deeply understanding how different audiences speak. Ben took Relative Insight from a university spin-out to a high-scale platform used by leading customer-focused organisations such as Unilever, Disney, and Sky. Today's show is about uncovering hidden insights from language data that will help you boost your results with the use of artificial intelligence (AI). In much of language data, both within and outside of enterprises, you need to know how and why things are occurring. This is true for social media data, survey data, and email data, as well as any other language data you could come across on the internet. When it comes to big data, there are frequently hidden insights that are difficult to uncover by people since they are time-consuming and complex. In addition, people may overlook details that might provide crucial insights to alter outcomes. In this episode you will learn:  What is language data and how it’s used in law enforcement, the commercial environment and other industries. How companies can utilise consumer analytics to gather more information on their target audiences and boost results. Ben talks about brand differentiation, his preferred function of AI, and how they use it to conduct research and gather data on different  brands including customer viewpoints. Artificial intelligence can be used to identify linguistic indicators, which prove useful when pinpointing specific agents’ and consumers' needs. Click for more information and for resources mentioned in this episode:  Relativeinsight.com  AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more. Key Takeaways: Language data is essential in companies and the commercial market, and can also be beneficial in law enforcement.  AI can be used to gather data from customers and rival companies to boost results.   Resources Ben Hookway LinkedIn | Twitter  Dr. Andree Bates

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