Chapter 1: What is the main topic discussed in this episode?
Social media companies are no longer treating AI like it's a side feature.
Chapter 2: What new AI features is Reddit implementing for personalized search?
I think more and more we're seeing that they're kind of positioning it as a core way that users are going to either discover content and then eventually how platforms are actually going to make money. Today on the show, I want to talk about some new things coming out of Meta. They're testing a standalone app for AI video generated content.
and also Reddit, who is looking to AI search as kind of their next money-making monetization method, which is really interesting. Before we get into all of that, I wanna say some really exciting news out of my own startup, AIbox.ai.
Chapter 3: How is Reddit planning to monetize its AI-powered search?
We've just launched a $9 a month tier. So on AIbox.ai, we have a playground that gives you access to over 40 of the top AI models from Anthropic and Google and Meta, Mistral, OpenAI, Perplexity, XAI. There's a bunch of really cool image generators like ideogram, open AI and black forest labs. And then of course, 11 labs for audio.
Chapter 4: What is Meta's new AI video app Vibes and how does it work?
So you get all of that for $9 a month. You get access to all of those different models and you can compare the results side by side in a chat thread. So the thing I love about it is it's one place that I could go to for all of my AI I don't have to remember, you know, was I having this conversation with Anthropic or with OpenAI or Gemini because I use all of them for different things.
So if you want to consolidate and keep all of your AI chats in one place, go check out AIbox.ai and check out our brand new $9 a month tier that we have just launched.
Chapter 5: How are social media platforms using AI to enhance user engagement?
all right let's get into what's going on with ai and social media so reddit has just made a really interesting case uh they've you know they were talking on thursday to their investors and they said that ai powered search could become one of the most important long-term revenue opportunities for reddit which is interesting this was during their fourth quarter earnings call
So all of the executives over at Reddit were, I think, really actively kind of merging their traditional search experience with generative AI search. But they suggested that while search wasn't yet monetized, that there was a huge opportunity there, which I think is interesting, right?
Chapter 6: What revenue opportunities are emerging from AI in social media?
I mean, we see Google obviously monetizing search, but they've been doing that for years. And so AI and search isn't anything new. We see perplexity as kind of a big player in this space.
Chapter 7: How is Reddit transforming its platform to focus on answers?
But right now, Reddit's bet is that generative AI is better suited to the kinds of questions that people actually ask on Reddit. So this is what their CEO, Steve Huffman, said. He said, there's a type of query we're particularly good at. I would argue the best on the internet, which is questions that have no single answer.
Chapter 8: What growth has Reddit seen in its AI-powered product usage?
The answer is actually multiple perspectives from lots of people. So his argument basically is that traditional search engines, Google, but I think you could even say perplexity in this, are basically optimized for navigation. They help you find a link or a destination.
And he's saying that these LLMs, by contrast, are synthesizing content, nuance, and then they're kind of showing some competing different viewpoints, which naturally maps to Reddit's discussion-driven content. He thinks that that combination is where Reddit is gonna be headed. He said user behavior is basically showing that the strategy is gaining a lot of traction.
So Reddit told their investors that weekly active users for search grew 30% over the last year, up from 60 million to 80 million. They said that their AI-powered product Reddit answers has grown even faster. It went from 1 million weekly active users in Q1 last year to 15 million by Q4. So Reddit is now investing in basically making those AI answers really rich, really engaging.
And they said that they're modernizing the interface to include more media heavy responses. They've done a bunch of pilots that are kind of underway right now, but they also rolled out Reddit answers in five new languages and they're testing dynamic AI agents that appear alongside search results, including results that kind of extend beyond the text. So this is really interesting.
I think underneath of all of these different product updates that they're rolling out, there's kind of a bigger shift in how Reddit is looking at themselves,
So it's kind of interesting if you listen to some of their executives talking to investors, they're basically saying that they're going to prepare for a future where Reddit isn't just a social network, which is, of course, what we all know Reddit for. It's always been a social network. But they're saying that this is going to be more of a destination for answers, right?
So, I mean, I think we're used to... And it's kind of interesting how they're separating that. As part of that transition, they're kind of planning to eliminate the distinction between like logged in and logged out users. And they're gonna start doing that in the third quarter of this year.
And instead, Reddit is gonna be basically a personalized experience that uses AI and machine learning to show you the responses of people that would most likely answer your question, right? So like if you ask a question, the answer they're gonna pull answers from threads similar to your question and show the ones that are most likely to, you know, respond. So it's not just AI generated answers.
It's like AI finding human generated answers that are most likely to answer your question. It's really interesting. And basically, they're going to tailor the content to whoever shows up regardless of whether they have an account. So they're able to do this not just for, you know, users that are logged in, but also logged out. I mean, basically, they're saying,
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