30 Years, 10,000 Roofs: How Adam Quenneville Built an $18M Brand Contractors Can Learn From

Adam Quenneville has been in roofing since the late ’80s, built one of the most trusted brands in New England, and today runs a company that does over $18 million in annual revenue. His team has installed more than 10,000 roofs, earned 2,000+ reviews, and maintains a near-perfect service record — only 1 in 1,000 jobs goes wrong.In this episode, Adam shares the systems, technology, and marketing strategies that keep his business growing and his customers loyal — from pricing correctly to leveraging tech tools like CompanyCam, Roofle, and Hover for efficiency and transparency.You’ll discover:The pricing mistake that cost him big — and how to avoid itWhy knowing your overhead is the key to survivalHow to train crews for consistent, manufacturer-approved installsUsing tech to document jobs, speed up sales, and win trustThe referral, review, and repeat-business systems driving his growthWhy truck wraps might be your best marketing ROIHow multiple office locations boost local rankings and salesWhether you’re a one-crew operator or running a multi-location contracting company, Adam’s hard-won lessons will help you scale without losing quality.Key Takeaways:Price for profit: Always factor in overhead and the cost of standing behind your work.Know your numbers: Use CRMs to track job costs (materials, labor, permits, dumping) and supplier pricing.Training is non-negotiable: Build training environments, use manufacturer specs, and document every step.Leverage technology: CompanyCam for documentation, Roofle & Hover for instant estimates and 3D visualization.Ask for reviews: Incentivize your team, track results, and respond personally.Brand visibility: Wrap your trucks, use job signs, and be visible where your customers are.Local expansion: Multiple office locations improve customer trust and Google local rankings.Marketing mix: Referrals and repeat customers first, then LSA ads for new lead flow.Links & Resources:Adam Quenneville - Adam Quenneville Roofing & Siding Instagram:   / 1800.newroof  Linkedin:   / adam-quenneville   Facebook: https://www.facebook.com/profile.php?... Website:

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