AI & Marketing for Home Service Pros
Episodes
The Leadership Skill Most Contractors Never Learn
17 Mar 2026
Contributed by Lukas
Most business owners believe the way to fix a problem is simple: do more.More calls.More meetings.More marketing.More activity.But according to Reggie...
How Contractors Generate Six Figures From Email Campaigns
10 Mar 2026
Contributed by Lukas
Most contractors don’t have a marketing problem. They have a campaign problem.In this episode, I sit down with Zac Garside, President of Prolific Br...
Google Isn’t Your Partner (And Never Was)
03 Mar 2026
Contributed by Lukas
If you don’t truly own your marketing, you’re always one decision away from losing control of your business.In this episode, I sit down with Danie...
Only 30% of the Time Contractors Fire Agencies for the Right Reason
24 Feb 2026
Contributed by Lukas
Most home service owners think their biggest problem is marketing. Lance Bachmann thinks that’s only half the story.In this episode, I sit down with...
From $3.5M to $30M: What Actually Breaks When a Home Service Company Scales
17 Feb 2026
Contributed by Lukas
Growth in home services isn’t clean. It’s rarely comfortable. And it almost never looks the way people talk about it on stage.In this episode, I s...
Google Is Changing How Contractors Get Chosen—and Why Pricing Transparency Now Matters
10 Feb 2026
Contributed by Lukas
The way homeowners—and Google—choose contractors is changing faster than most people realize.In this episode, I sit down with Austin Rosenbaum, Fo...
Why Most Home Service Businesses Aren’t Built to Be Sold (Even When They’re Profitable)
03 Feb 2026
Contributed by Lukas
Most contractors don’t realize that the best time to sell is before they feel ready to sell.In this episode, I sit down with Claudio Vilas, founder ...
Building a Contractor Business With the End in Mind: What Makes a Company Sellable
27 Jan 2026
Contributed by Lukas
Private equity is aggressively buying home service companies but most contractors will never be able to sell their business.In this episode, I sit dow...
From Prison to $100M in Roofing Sales: Why Discipline Beats Systems Every Time
20 Jan 2026
Contributed by Lukas
What if the reason most sales reps fail has nothing to do with talent, scripts, or systems?In this episode, I sit down with Adam Tronnier, National Sa...
What Contractors Get Wrong About AI and Marketing with Dmitry Lipinskiy
13 Jan 2026
Contributed by Lukas
Today’s episode is one of my favorites because it cuts through a lot of the noise happening right now around AI, marketing, and growth in the home s...
Why Most Contractors Don’t Trust Their Marketing (And How to Fix It)
06 Jan 2026
Contributed by Lukas
The Math Behind Marketing: How Contractors Should Actually Measure ROIMost contractors don’t have a marketing problem.They have a visibility problem...
Trust Is the New Algorithm: How Contractors Get Recommended by AI
30 Dec 2025
Contributed by Lukas
Trust Is the New Algorithm: How Contractors Get Recommended by AI with Marcus SheridanSearch is changing faster than most contractors realize.In this ...
How Contractors Get Recommended by ChatGPT (Live Audits, EEAT, and Real Examples)
23 Dec 2025
Contributed by Lukas
Homeowners aren’t just “searching” anymore — they’re asking AI tools like ChatGPT who to hire.In this episode, Mauricio Cardenal (Contractor...
Why Most Contractors Fail With Marketing Agencies (And How Rooftastic Gets It Right)
16 Dec 2025
Contributed by Lukas
What It Really Takes to Win With a Marketing Agency: The Rooftastic Deep DiveMost contractors have had at least one bad experience with a marketing ag...
Why Lead Costs Are Exploding for Home Service Businesses (And How Smart Contractors Are Adapting)
09 Dec 2025
Contributed by Lukas
What AI, Marketing Shifts, and 40 Years in Roofing Taught Mike Feazel About Surviving the Next Decade.Most contractors are feeling it right now: leads...
205 Leads in One Month: The AI Ad Strategy Behind Leak Busters’ Breakout Growth
02 Dec 2025
Contributed by Lukas
How AI, Tracking, and Relentless Follow-Up Helped Richie Colletti Build a High-Conversion Roofing MachineMost contractors think their biggest problem ...
From Prison to $38 Million: Raymond Little’s Journey to Building and Selling a Roofing Empire
25 Nov 2025
Contributed by Lukas
Most people dream of building a successful business.Raymond Little built one, sold it for $38 million, and completely changed what roofing leadership ...
The Inevitable Exit: What Contractors Need to Know About Building a Sellable Business
18 Nov 2025
Contributed by Lukas
Most home service business owners focus on revenue, daily operations, and putting out fires — but very few think about the bigger picture: What is y...
Why the Next Decade Belongs to Tech-Enabled Contractors
10 Nov 2025
Contributed by Lukas
Most contractors think their toughest competition is the company down the street. Matt Frugé says they’re wrong.After 15 years in roofing and a $2...
Your Brand Sucks (and It’s Costing You Millions): Dan Antonelli on Building a Disruptive Brand That Actually Sells
04 Nov 2025
Contributed by Lukas
You can’t outspend a bad brand.That’s the hard truth from Dan Antonelli, founder of KickCharge Creative, the agency behind over 3,000 home service...
Double Your Booked Calls Without Spending Another Dollar on Marketing
28 Oct 2025
Contributed by Lukas
You can have the best marketing, the sharpest website, and the biggest ad budget — but if your team can’t handle the call when a homeowner picks u...
AI + Automation: How Joshua Crouch Helps Contractors Close More Without Buying More Leads
21 Oct 2025
Contributed by Lukas
Contractors love to chase new leads. But according to Joshua Crouch, CEO of Relentless Digital, the real growth is hiding in the opportunities you’r...
AI, Data, and the Future of Sales Training
14 Oct 2025
Contributed by Lukas
Most contractors struggle with sales — not because homeowners don’t want to buy, but because their reps have been trained the wrong way.That’s w...
From $5M to $70M: How Garen Armstrong Built One of America’s Top 100 Roofers
07 Oct 2025
Contributed by Lukas
Five years ago, Garen Armstrong was running a $5M roofing company. Today, he’s the CEO of Shamrock Roofing & Construction, one of America’s To...
The 7 Powers That Turn Chaos Into a Scalable Contracting Business
30 Sep 2025
Contributed by Lukas
Today’s guest is someone who has quietly shaped some of the biggest names in home services — including working with Tommy Mello from A1 Garage —...
From $1M to $60M: How Jason Reisman Scaled Eustis Roofing Without Sacrificing Quality
23 Sep 2025
Contributed by Lukas
Most roofing companies start with sales and marketing and then figure out how to install the work. Jason Reisman flipped that script.When Jason took o...
How Victor Rancour Turned $10k and a Craigslist Ad Into $60 Million
16 Sep 2025
Contributed by Lukas
What if you could grow your contracting business from zero to $60 million in just five years?That’s exactly what today’s guest, Victor Rancour, di...
Inside the Playbook: How Private Equity Buys, Builds, and Sells Home Service Companies
09 Sep 2025
Contributed by Lukas
Private equity is reshaping roofing and home services. Seven of the top ten roofing companies in the U.S. are now backed by investors, and consolidati...
The Best-Known Contractor Wins: Jim Ahlin on Lead Flow, Multiples, and AI
28 Aug 2025
Contributed by Lukas
Most contractors dream about two things: more leads today and a big exit tomorrow. But very few understand what it really takes to build a business th...
From Immigrant Roofer to $30M CEO: Victor Maya’s Playbook for Building Elite Contracting Businesses
28 Aug 2025
Contributed by Lukas
At six years old, Victor Maya crossed rivers and deserts from Mexico into the U.S., not speaking a word of English. That outsider’s perspective beca...
From Overwhelmed to AI-Optimized: How Contractors Can Save Time, Cut Costs, and Stay Competitive
28 Aug 2025
Contributed by Lukas
Most contractors are curious about AI — but don’t know where to start or how to make it stick in their business.Rosalynn Verges, co-founder of Ref...
30 Years, 10,000 Roofs: How Adam Quenneville Built an $18M Brand Contractors Can Learn From
28 Aug 2025
Contributed by Lukas
Adam Quenneville has been in roofing since the late ’80s, built one of the most trusted brands in New England, and today runs a company that does ov...
From $0.61 Fixes to $300K in Sales: Adam Sand on AI That Works While You Sleep
28 Aug 2025
Contributed by Lukas
What if you could solve a $2,000-a-month problem in your business for just $0.61?Adam Sand, founder of Roofing Business Partner, joins us to reveal ho...