From Immigrant Roofer to $30M CEO: Victor Maya’s Playbook for Building Elite Contracting Businesses

At six years old, Victor Maya crossed rivers and deserts from Mexico into the U.S., not speaking a word of English. That outsider’s perspective became his edge — transforming him from a street-smart hustler into the CEO of Advantage Roofing and Advanced Restoration, now on pace for $30 million in annual revenue.In this episode, Victor shares the leadership principles, selling systems, and branding strategies that took him from managing subcontractor crews to running two thriving companies.You’ll discover:The $1.3M job that convinced him to start his own businessHow to find, vet, and keep high-performing crews through word-of-mouth recruitingWhy core values like “Excellence” and “Innovation” drive his operationsHow service & maintenance programs create predictable revenue and lead to big-ticket jobsThe psychology behind branding — from fleet vehicles to personal appearance — and why “what you see is all you get”How to turn a book into a business card that closes million-dollar dealsWhy he hired an in-house software engineer to build custom CRM and AI tools for service businessesWhether you run a roofing company, manage multiple trades, or want to break into high-end commercial work, this conversation is packed with real-world strategies you can put to work immediately.Key Takeaways:Big jobs start with small, strategic relationships — and service agreements are the foot in the doorExcellence starts at the top: leaders must model the standards they expect from their teamReferrals are the best recruiting tool for both crews and clientsBranding matters as much offline as online — curb appeal applies to your fleet, website, and personal imageA book can be a powerful differentiator and credibility tool in competitive bidsInvesting in technology (and building your own) can give you a market edge in service and maintenance revenueLinks & Resources:From Immigrant Roofer to $30M CEO: Victor Maya’s Playbook for Building Elite Contracting BusinessesContractor Marketing Pros1,27 K suscriptoresSuscribirme5CompartirDescargarRecortar74 visualizaciones 28 ago 2025 AI & Marketing for Home Service ProsAt six years old, Victor Maya crossed rivers and deserts from Mexico into the U.S., not speaking a word of English. That outsider’s perspective became his edge — transforming him from a street-smart hustler into the CEO of Advantage Roofing and Advanced Restoration, now on pace for $30 million in annual revenue.In this episode, Victor shares the leadership principles, selling systems, and branding strategies that took him from managing subcontractor crews to running two thriving companies.You’ll discover:The $1.3M job that convinced him to start his own businessHow to find, vet, and keep high-performing crews through word-of-mouth recruitingWhy core values like “Excellence” and “Innovation” drive his operationsHow service & maintenance programs create predictable revenue and lead to big-ticket jobsThe psychology behind branding — from fleet

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