AI & Marketing for Home Service Pros
From Overwhelmed to AI-Optimized: How Contractors Can Save Time, Cut Costs, and Stay Competitive
28 Aug 2025
Most contractors are curious about AI — but don’t know where to start or how to make it stick in their business.Rosalynn Verges, co-founder of Refinery Coaching and creator of AI Roofing Revolution, is changing that with live, hands-on AI training designed for the construction industry. She’s helped contractors save thousands in admin costs, analyze marketing ROI in minutes, and turn AI from a buzzword into a daily productivity tool.In this episode, you’ll discover:Why resisting AI could be catastrophic for your business in the next few yearsHow to get your team to actually use AI (and not just nod in meetings)Real use cases: from $17K/year in admin savings to lead source ROI analysis in secondsWhere to start with AI if you have 15 employees or fewerThe three-part AI strategy every contractor needs before buying another toolThe biggest inefficiencies in contractor businesses that AI can fix right nowThe tools Rosalynn recommends most for owners and teamsWhether you’re a roofer, remodeler, or any home service pro, this conversation will give you a roadmap to implement AI in a way that sticks — and pays for itself fast.Key Takeaways:AI adoption is inevitable — early adopters gain a compounding advantageTeam buy-in starts with role-specific use cases and small winsLive, hands-on training beats passive courses for real adoptionStart with repetitive, high-impact tasks for fastest ROILeverage existing tools in your tech stack before buying new softwareAI can help owners and employees make data-driven decisions fasterMetrics matter: cost per lead issued, close rates by rep, AR, SG&A, turnoverRecommended Tools:ChatGPT and Google Gemini for daily efficiencyMicrosoft Copilot for MS-based companiesGamma for instant, professional presentations and reportsNotebookLM for digesting and simplifying large documentsLinks & Resources:Rosalynn Verges - AI Roofing Revolution Instagram: / rosalynnverges Linkedin: / rosalynnverges Facebook: / rosalynn.johnson Website:
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