AI & Marketing for Home Service Pros
Why the Next Decade Belongs to Tech-Enabled Contractors
10 Nov 2025
Most contractors think their toughest competition is the company down the street. Matt Frugé says they’re wrong.After 15 years in roofing and a $20 million startup that didn’t work out, Matt discovered the real reason contractors lose money isn’t lack of leads or slow-paying insurance companies — it’s the internal chaos buried inside their operations.Now, as founder of CapOut AI, he’s building technology that gives contractors back their most valuable asset: time.In this episode, Matt and Mauricio unpack:The story behind Matt’s first startup, SquareDash, and the painful lessons that shaped his new company.Why inefficiency — not competitors — kills profit in most roofing companies.How CapOut AI uses automation to instantly convert insurance scopes into job orders, material lists, and profit insights in seconds.Real examples: how AI processed 762 line items in six minutes — a task that used to take two days.Why most CRMs are “fancy data buckets,” and what the next generation of contractor software will actually look like.How to get your team to adopt AI (and stop fearing it).The future of roofing: automation, agents, and how AI will quietly reshape production, job costing, and profitability.Whether you’re a $2 million contractor wearing too many hats or running a $20 million company ready to scale, this episode shows you how to reclaim hours, tighten your processes, and turn technology into your competitive advantage.📝 Key Takeaways / Show NotesYour biggest threat isn’t competition — it’s inefficiency.Time is the most valuable asset a contractor owns.Automation ≠ replacement — it’s a force multiplier for your best people.The future CRM will talk back: AI + voice will replace endless data entry.Map your customer journey before you buy another tool.Small, fast AI wins build trust and drive adoption with your team.The contractors who embrace automation today will dominate the next decade.Links & Resources:Facebook: https://www.facebook.com/matthewfruge/Linkedin: https://www.linkedin.com/in/matt-fruge/Website: https://www.capout.ai/
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