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AI SIX Podcast

Ep 155: Council Turns Experienced Public Sector Pro into AI Assistant

03 Aug 2025

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Send us a textPeterborough City Council has created an AI chatbot called "Hey Geraldine", trained on the 35 years’ expertise of veteran therapy practitioner Geraldine Jinks. The aim is to allow social care colleagues to ask care-related questions instantly and at any time.Hello and welcome back to AI SIX, the podcast that helps you embrace and implement AI in just six minutes a day.Peterborough City Council in the UK has transformed the decades-long expertise of an experienced social care worker, Geraldine Jinks, into an AI chatbot designed to support fellow employees. After 35 years on the job, Jinks became a go-to source for colleagues seeking advice on everyday challenges in adult social care, resulting in significant demands on her time.To address this, the council developed an AI chatbot called "Hey Geraldine." This digital assistant was specifically trained using Jinks’s own responses, ensuring that the advice retained her friendly and practical communication style. Jinks actively participated in the chatbot's development, writing all the responses herself. As a result, the AI can answer common care-related questions, such as supporting patients with memory issues or planning hospital discharges, instantly and consistently.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com

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