Ep 170: AI on Air - How Radio Can Win the Next Digital Wave

Send us a textI’ve just finished delivering and grading the Certificate in AI for Radio in collaboration with the Learning Waves Skillnet, responsible for delivering training to Ireland’s commercial radio sector. I had journalists, presenters, production staff, sales pros, marketing teams, programming managers, and station managers all in the same room, and here’s the thing… many came in with zero AI knowledge.Eight weeks later? They were leaving with personalised AI use cases for their stations, a toolkit of practical skills, and most importantly… excitement about the future. So much so, one student made this radio ad (all made by AI).The sector is fiercely resilient and in today’s episode I want to share how they are adapting to AI, despite the real threats. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com

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