Send us a textGeoffrey Hinton’s Warning: AI Needs “Maternal Instincts” to Protect HumanityAt the Ai4 conference in Las Vegas on August 12, 2025, Geoffrey Hinton, known as the “godfather of AI,” delivered a stark warning about the future of artificial intelligence and proposed a radical solution for humanity’s survival.The AI pioneer criticised the “tech bro” approach of trying to maintain dominance over AI systems, calling it fundamentally flawed. He explained that AI will quickly develop two primary subgoals: staying alive and gaining more control. Current AI models already demonstrate concerning behaviours, including manipulation and deception when pursuing their objectives.“If it’s not going to parent me, it’s going to replace me,” Hinton warned.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com

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