Send us a textThis episode flips the script. Instead of asking the questions, I’m answering them, with my good friend and brilliant storyteller Sally Murphy, founder of Welltold taking charge of the mic.It's Part I of Part IIIExplores the critical role of AI in today’s world, especially in communication and marketingFrames AI as a “golden opportunity” but stresses the need for regulation and awareness of risksSweeney shares her personal journey, including a moving story from her university daysRecalls the tragic loss of her daughter Sophie’s father, Henry, as a turning pointThis experience shaped her dedication to education and empowermentUrges professionals to embrace AI proactively to avoid being left behind in a fast-changing landscapeMy new book, AI Playbook, is now available to pre-order. https://aimarketingplaybook.ie/ Sally dives into my brand-new book, AI Playbook. We talk about why I wrote it, who it’s for, what surprised me during the process, and what I believe every marketing and communications professional needs to understand right now.It’s personal, it’s practical, and it gets to the heart of how AI is changing our work, and what we can do about it.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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