Ep 206 Reuters Study on AI in News

Send us a textThere's a new study out from the Reuters Institute that makes for interesting reading. It's called the Generative AI and News 2025, and it surveyed thousands of people across six countries to understand how we're actually using AI and what we think about AI-generated news.The findings are not surprising in some ways, as respondents talk about the importance of trust, transparency, and what happens when technology moves faster than our readiness as news consumers.As a former journalist and as somebody who works with radio stations on digital news, I'm always keen to review the latest research, and Reuters Institute along with the University of Oxford do a great job in this field. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com

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