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AI: Voice or Victim?

HubSpot Inbound 2025: How AI & Breeze Are Changing Marketing with Tom Simon

03 Sep 2025

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This week on AI: Voice or Victim, Greg Boone is joined by Walk West colleague and growth architect Tom Simon to break down what’s happening at the HubSpot Inbound Conference in San Francisco. From AI-powered lead generation to hyper-personalized customer journeys, Tom shares how HubSpot’s new Breeze AI is reshaping sales and marketing—and what it means for businesses navigating the lead flow crisis.Together, Greg and Tom explore:Why the game is no longer about volume, but conversionHow AI tools are collapsing the gap between MQLs and SQLsHubSpot’s bold moves with Breeze AI, content remixing, and ICP mappingThe rise of hyper-personalization and why “seen, heard, and cited” matters more than everPractical ways teams can adopt AI faster while keeping ROI in focusIf you’re heading to Inbound or curious how HubSpot is leaning into AI, this episode gives you a front-row seat to the strategies shaping the future of growth.👉 Don’t forget to subscribe, leave a review, and share this episode with someone navigating the AI revolution.Subscribe to AI: Voice or Victim for more conversations that move you from AI anxious to AI curious. Hosted by Erica Rooney and Greg Boone aka AISerious™, we're helping people and organizations embrace AI ethically, strategically, and with humanity at the center. Follow us and join the movement to shape the future—before it shapes us.🔗 Follow us and dive deeper: On the web: https://voiceorvictim.com/

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