Planning opportunities in a volatile market {PFP Section}

Guest: Bob Keebler, CPA/PFS Health concerns related to COVID-19 are top of mind and finances are likely a close second. No one can control market volatility and often the portfolio advice during this time is to hold steady. However, there are proactive income tax planning techniques that work well in a volatile market, reinforcing your value and reassuring your clients that you have their best interest at the forefront of all you do. In this episode, Bob Keebler, CPA/PFS, shares ideas to consider with your clients during a volatile market, including: What factors should you consider with Roth conversions when the market fluctuates? How do you go about capital loss harvesting without violating the wash-sale rules? How can you make the most effective use of ISO and NSO exercise? Access the related resources from this podcast: Podcast recorded at the close of markets Friday, 2/28 Sample client message written by Sue Stevens, CPA/PFS  Journal of Accountancy article  on calming clients' fears during this time Journal of Accountancy article on business planning The AICPA coronavirus resource center Broadridge advisor alert compiles all materials on helping clients during market volatility Broadridge client alert encourages investors to put market turbulence into perspective Broadridge client alert looks at Coronavirus and the global economy Perspective in the Panic and Pandemic Perspectives client letters The episode is brought to you by the AICPA's Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice and by the CPA/PFS Credential program which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at www.aicpa.org/pfp to join our community and gain access to valuable member-only benefits. Don't miss an episode – subscribe to our podcast series on iTunes or Pod-o-Matic or Spotify! Just search for "AICPA Personal Financial Planning" on any Apple, Android or Windows device.

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