Instagram is rolling out its new Series feature — but the real opportunity isn’t the feature itself. It’s the shift behind it. We’re moving from content that constantly has to fight for attention to formats people recognize, anticipate and actively come back for. In this episode, I’m breaking down how to leverage that shift even if you don’t have the Series feature yet — by thinking less like a content creator and more like a producer. We’ll talk about: – Why putting “Episode 1, 2, 3” on your usual content misses the point – The shift from attention to anticipation – How Brand Shows can turn content into recognizable intellectual property – The 3 signs your brand would benefit from having its own show – The 3 questions to start finding your Brand Show concept Because by the time everyone has the feature, your show should already exist. Ready to find yours? **🔎 Find Your Brand Show** It's where I guide you through creating the recurring show concept that fits your brand, your audience and your goals — and can make you known for your topic while creating demand for your brand and offers. 👉 Join here: [https://ramona-oxenbauer.com/find-my-brand-show-idea](https://ramona-oxenbauer.com/find-my-brand-show-idea) --- 🎬 The Cinematic Launch Playbook Inside the Cinematic Launch Playbook, Ramona walks you through the exact framework she now uses to build launch campaigns that attract new people while converting existing audiences—without separating attraction and conversion content. You'll discover the five cinematic elements behind memorable launches and learn how to create storylines that people want to follow long before you ever open the cart. 👉 Get it here: [https://ramona-oxenbauer.com/cinematic-launch-playbook](https://ramona-oxenbauer.com/cinematic-launch-playbook) --- 👁️ **Ready to build your next campaign?** Every great campaign starts with a vision. Book your Vision Session: [https://ramona-oxenbauer.com/vision-session](https://ramona-oxenbauer.com/vision-session) 💃🏻 ** More from Ramona

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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