The difference between sounding smart and being an actual authority

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CULT STATUS Podcast - the podcast for global coaching leaders and visionaries that turn their brands into cult-like companies. not yet transcribed

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Recorded15 Jun 2026

Publishersheaimshigherpodcast.podigee.io ↗

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Show notes

You are highly intelligent. And strangely enough, that might be exactly what's holding you back. In this episode, I share why being deeply skilled, highly knowledgeable, and exceptionally good at what you do can actually dilute your authority when your content only focuses on teaching. Because people don't hire the smartest person they can find. They hire the person they trust to lead them. We'll talk about why so many experts accidentally friend zone themselves through their content, why information alone rarely creates demand, and what needs to shift if you want people to see you as the obvious choice instead of "someone who knows a lot." If you've ever felt like you're better than your results suggest, this episode is for you. 💋 You don't need people to realize how smart you are. You need to tell them. ** More from AIMING HIGH

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