Send us a message!In this episode, we sit down with Moriya Rockman, founder of Smiling House Luxury, to explore how a single personal vacation home in the Swiss Alps became the starting point for a global luxury vacation rental portfolio.Moriya shares her journey from accidental host to global founder, including why she and her husband chose to stay hands-on operators while scaling internationally. She explains how staying close to hospitality standards shaped every stage of growth, from property management to technology.The conversation also explores Villa Tracker, a B2B-to-C platform she founded that connects luxury homes with travel designers, concierges, and advisors booking on behalf of clients. Moriya breaks down why this channel matters, how it opens untapped demand beyond OTAs, and what it means for hosts and property managers looking to reach a different tier of traveler.We also dive into global luxury travel trends, emerging destinations, and why private homes continue to outperform hotels for group travel, longer stays, and experience-driven trips.This episode offers a grounded look at scaling thoughtfully, building through relationships, and creating long-term opportunity in luxury vacation rentals without losing sight of hospitality.Episode Chapters:00:00 – Welcome to Alex & Annie: The Real Women of Vacation Rentals01:18 – Turning a Swiss Chalet Into a Vacation Rental Business03:25 – How to Scale a Luxury Vacation Rental Portfolio06:57 – Building a Global Luxury Brand While Staying an Operator09:49 – B2B Travel Bookings for Vacation Rentals Explained12:30 – Beyond Airbnb and OTAs for Luxury Rentals14:33 – How Luxury Travel Advisors Book Private Homes18:57 – Working With Individual Hosts and Property Managers22:59 – Technology Partnerships for Luxury Vacation Rentals25:57 – Is Luxury Travel Recession-Proof?28:10 – Why Groups and Multi-Generational Travel Choose Private Homes30:33 – Emerging Luxury Travel Destinations to Watch33:59 – Experiencing Luxury Properties in the Off-Season38:19 – Women in Vacation Rental LeadershipConnect with Moriya:LinkedIn: https://www.linkedin.com/in/moriya-rockman-a3467a13a/ Website: https://www.linkedin.com/company/smiling-house/ ✨ Exclusive Offer to Alex & Annie Listeners:Streamline your short-term rental operations with Hostfully.Mention the Alex & Annie Podcast when you sign up and get free onboarding ($1000 value).👉 Click here to get started: https://cal.mixmax.com/frankbosi/demo #vacationrentals #shorttermrentals #luxuryvacationrentals

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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