For this episode, we're talking digital marketing and analytics for B2B SaaS. The team at Outshine are experts in this area, working with high-growth companies to unite digital advertising, analytics and attribution models to increase revenue. We sit down with Meagan Michaluk, a senior associate with Outshine and a paid social expert, who knows how to make social platforms work harder for B2B SaaS companies. We discuss everything from where and why you should spend on social, what the future of B2B SaaS marketing holds and, of course, ways in which you can find your stride on social. Learn more about Outshine at https://outshine.com/Visit Digital Nova Scotia: https://digitalnovascotia.com/Music © Bensound.com
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