Customer Interview Analysis

In this episode, Petra and Teresa revisit a topic they once strongly pushed back on: using AI to analyze (and maybe even synthesize) customer interviews. Six months and several experiments later, Teresa’s perspective has evolved — and the conversation opens up a nuanced look at where AI can genuinely help and where it can quietly erode your team’s customer understanding. They dig into recent studies on how AI affects junior vs. expert performance at work, the difference between analysis and synthesis, and why your unpolished interview skills matter more than any shiny new AI workflow. Along the way, they share personal stories (including an unexpected gaming-PC detour) that illustrate how expertise shapes the usefulness of AI tools. This is a candid, practical conversation for product teams wrestling with the real-world tradeoffs of integrating AI into continuous discovery.

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