Everyone's saying it: "Now that AI makes delivery free…" But is it? In this episode of All Things Product, Petra Wille and Teresa Torres pull apart one of the most repeated claims in product right now. They dig into why building a single feature has gotten dramatically cheaper — while building a real, production-quality product has not. Teresa breaks down what happens when teams treat coding agents as "free": spaghetti code, Frankenstein data models, feature bloat, and the maintenance nightmare waiting three weeks down the road. Along the way, they unpack the crucial difference between build to learn and build to earn, why the last 30% of a product is where the real work lives, and why AI products (not just AI-assisted code) are far harder to ship than the demos make them look. If you've been tempted by the "delivery is free, taste/discovery is all that matters" narrative, this conversation is your reality check. Delivery got cheaper. It did not get free — and it never will.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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