Ep.28 The Start-up Journey of an Allied Health Business with Tara Stafford

Today on the podcast we talk with Tara Stafford who is the founder of Learning Links Speech Pathology about her start up journey of the last 2 years.   What is covered in this episode: Rebranding and the ups and downs of opening new clinics over the last 12 months. The steps and modelling she did in the planning phase and how that has led to rapid growth. How she came up with the business name. Her commitment to developing a family-friendly work culture. How she reduced her patient cancellation rate. Communication lines and relationships she builds with her referral partners. Key learnings on building a successful practice business and how she has learnt to distance her work and personal life. The importance of looking after yourself as the business owner so that you can look after your patients. Difference between being clinician and a manager. What Tara is most proud of in her business journey so far and how getting good support has allowed her to give back to the industry and community. The importance of developing guidelines with working with families. Marketing tactics to the importance of personal contact in your marketing. Facebook and email marketing tips she used to get referrals before opening the doors to a new practice location. Leadership techniques for bringing the team together and prioritising personal development. Creating a culture where staff are welcomed to ask questions. Training your staff in your marketing activities and relationship building. What to look for when recruiting staff that suit your brand. How she has customised their Practice Management Service software to boost productivity. How using templates has increased the practice's productivity. The year ahead, the impact of the NDIS and letting go of control. Tara's key learning around why you don't need to know everything. The supportive role Tara's husband provides for her and the business.   Resources Learning Links Speech PathologySee omnystudio.com/listener for privacy information.

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