Episode 39: The Business of Family Farming with Keith Yamamoto

Third generation farmer Keith Yamamoto and his family farm a variety of crops including almonds in Westley, California. Diversification in crops, markets and approaches has been an important part of the Yamamoto family’s business strategy. Yamamoto joined the Journey to share how he found his role in the family operation and how he looks at risk management, growth, and value-added opportunities. “My dad had a saying I remember from when I was a little kid, ‘You have to farm like you're going to farm forever, or you need to get out of farming.’ Because if you're trying to do things from a short-term perspective, well that's when you go downhill really fast. - Keith Yamamoto In Today’s episode:Meet third generation farmer and almond producer Keith Yamamoto from Westley, CaliforniaExplore how he found and cultivated his interest in the business of the farm and his perspective on expanding their operationUnderstand the priorities Keith and his family focus on to successfully farm their operationThe Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry. ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices. 

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